- Building Community through Creative Storytelling
- Extending Media into New--and Traditional--Channels
- Bringing Programmatic In-House
- Differentiating between “Brand” and “Performance”
- Discovering Podcasts, Radio, Smart Speakers as Growth Engines
- Moving Disrupter Brands into Television
- Omnichannel Retailing and Last Mile Delivery
- Making Data and Attribution Work in a Post-GDPR World
Managing VP / Director General
Beliv focuses its experience in creating products and brands through innovation and functionality to renovate and create new categories. Beliv´s vision is the largest healthy beverage company in Latin America for a population that seeks balance between health, happiness and well-being. Learn more at http://cbc.co/en/strategic-partners/beliv.
Head of Performance Marketing
Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue. Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.
Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.
Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.
Co-Founder & Co-Chief Executive Officer
Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.
Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.
Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.
Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.
Global Vice President, Partner Solutions
Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.
As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners. In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences.
Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing. Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks. She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.
Danielle was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018 and she is a three-time honoree of the Most Powerful Women in Mobile Advertising by Business Inside. Danielle also serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.
Managing Director, Retail
Since joining Google in 2003, John has held various leadership positions within Google’s advertising sales organization. As Managing Director of Retail for Google, John is responsible for developing Google’s business strategy and partnerships with pure play and predominantly ecommerce-based retailers in North America. His group is responsible for helping retailers leverage Google’s products and platforms to transform their business models to deliver growth and delightful experiences for their customers. John also serves as the head of Google’s San Francisco office and remains closely aligned to Google’s ad product organization. Prior to this role, John helped scale Google’s AdWords and YouTube businesses including the launch of Google’s inside sales organization, BrandUnit and Upfronts partnership groups as well as Google’s Agency Development and US Multicultural teams.
Co-Founder & CEO
JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.
A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.
JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.
Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.
Founder and CEO
Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).