November 19 - 21, 2019
1,000
Attendees
80
Speakers
35
Sessions
IAB Direct Brand Summit has evolved into the IAB Brand Disruption Summit. The event will be held on November 9-10, 2020 in NYC. To lean more, visit www.BrandDisruptionSummit.com.


About the 2019 Event


The IAB Direct Brand Summit is the leading brand conference that provides actionable advice and proven strategies for the modern marketer looking to grow their brand. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. This conference counts towards IAB Certification eligibility status.


View the 2019 Event Recap


As featured in Inc.com's "Top 5 E-Commerce Conferences for 2019 and 2020"



2019 Recap and Highlights
Topics
  • The Marriage of Brand and Performance
  • Scaling Customer Acquisition on TV
  • The Future of Experiential Retail
  • The New Normal of Multi-Channel Storytelling
  • Building Cultures that Scale
  • Reducing Supply-Chain Cost Drivers
  • Building Community
  • Embracing Partnerships to Scale
Speakers

Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy.

Karl Alomar

Managing Partner

M13

Karl  Alomar
Karl Alomar
Managing Partner
M13

Karl serves as the General Partner of M13 and has had over 20 years of experience as a co-founder and executive in growth technology businesses. Prior to M13, Karl was COO of DigitalOcean, a cloud infrastructure provider. While there, he helped build the business from ten employees and less than $10M in revenue to a company of over 500 employees and $200M+ in revenue.

Ana Andjelic

Chief Marketing Officer

Mansur Gavriel

Ana Andjelic
Ana Andjelic
Chief Marketing Officer
Mansur Gavriel

Named to Forbes CMO Next, Ana is brand strategy executive, writer and doctor of sociology who specializes in the modern luxury brands. She seamlessly combines technology, business, and creativity and is equally passionate about observing the counterfeit luxury goods scene on Canal street as she is about working with MIT Media Lab students on sustainable materials. You can learn more about her work at www.andjelicaaa.com

Tim Armstrong

Founder & Chief Executive Officer

The DTX Company

Tim Armstrong
Tim Armstrong
Founder & Chief Executive Officer
The DTX Company

Tim Armstrong is the Founder and CEO of the dtx company, where he is focused on building the infrastructure for the direct-brand economy through experiences, platforms, and investments. Current dtx investments include Dirty Lemon, Argent, Olive & June, Niche, Margaux, and ThirdLove.

Armstrong founded a Boston newspaper after graduating from Connecticut College. In 1995, he moved to Seattle to join Paul Allen’s first internet company, Starwave, which was acquired by Disney. Armstrong moved to New York with Disney and worked at ABC/ESPN Internet Ventures. After Disney, he joined Florida Governor Rick Scott’s health-focused cable and internet company, America’s Health Network, which was later sold to News Corp. Armstrong then went on to be a founding team member of Snowball, which went on to IPO on the Nasdaq. Armstrong left Snowball in 2000 to join Google as its first New York employee; he left Google after almost a decade serving as President of the Americas and as a member of Google’s global executive team.

He joined AOL as Chairman and CEO to spin the company out of Time Warner and launch AOL as a publicly traded company on the New York Stock Exchange. After turning AOL around and outperforming the S&P 500 during his tenure as CEO, he sold the company to Verizon Communications. Armstrong joined Verizon as CEO of its digital media division, Oath, and served as a member of its executive team.

Armstrong serves on the boards of Booking Holdings (NASDAQ), Tech:NYC as co-founder, Greenwich Academy for Girls as Chairman, Connecticut College Athletic Club as co-founder, Waterside School and US Olympic & Paralympic Foundation as trustee. He also serves as a loving husband and dad, as well as lacrosse and basketball coach. Armstrong is an avid New England sports fan and Massachusetts native. He is part Camel (Connecticut College graduate) and part Spartan (Lawrence Academy graduate).

Courtney Bante

Creative Strategist

Pinterest

Courtney Bante
Courtney Bante
Creative Strategist
Pinterest

Courtney Bante (@cbante) is a seasoned advertising creative turned creative strategist for Pinterest. Courtney specializes in activating emerging verticals and scaling creative efficiencies across Pinterest’s largest advertisers. Before joining Pinterest, Courtney was a creative at Leo Burnett Chicago working on integrated campaigns for brands such as Firestone, Allstate, Kraft, Marshall’s and P&G. She’s currently pinning Christmas dinner ideas and honing in on some Sticky Toffee Pudding recipes. 

Brian Berger

Founder & CEO

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

Sam Bloom

GM Interactive

Camelot Strategic Marketing & Media

Sam Bloom
Sam Bloom
GM Interactive
Camelot Strategic Marketing & Media

Leslie Emmons Burthey

Vice President of Marketing

FabFitFun

Leslie Emmons Burthey
Leslie Emmons Burthey
Vice President of Marketing
FabFitFun

Leslie oversees a team of over 40 marketers at FabFitFun. She oversees FabFitFun’s digital and offline advertising and branding; influencer marketing; CRM and editorial content. Her team utilizes all major social and PPC channels, and are at the forefront of testing new platforms. She works closely with engineering and design on product management to ensure that our platforms and features are optimized for the best user experience. She also leads our consumer insights efforts to gather actionable data about our members and their desires to deliver an ever-evolving and personalized experience.

Vivian Chang

Vice President, Growth, Nutranext

The Clorox Company

Vivian Chang
Vivian Chang
Vice President, Growth, Nutranext
The Clorox Company

Vivian is the VP of Growth for Nutranext DTC, part of The Clorox Company. Nutranext is a leading health and wellness company providing innovative, science-backed vitamins and supplements across retail, e-commerce and direct to consumer channels. In this role, Vivian is responsible for accelerating growth through data-based strategies and programs and bridging direct response with brand building across the portfolio of brands.

Previously while at Plated, a subscription meal kit company, she was Senior Director of Marketing overseeing multi-channel marketing and analytics. Vivian also led RetailMeNot’s efforts to grow traffic and loyal users for the U.S. brand with a focus on digital media, mobile app acquisition and attribution modeling. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from Northwestern University.

Nate Checketts

Co-Founder & CEO

Rhone

Nate Checketts
Nate Checketts
Co-Founder & CEO
Rhone

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men’s active wear company founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate graduated from Brigham Young University with a BA in Finance.  He and his wife Dayna reside in Connecticut with their three young boys, Gabriel, William and Nicholas.

About Rhone
Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big box retailers and high-end yoga brands, delivering best in class products specifically for men. Currently, Rhone is sold in all Equinox locations, at Nordstrom, REI and JackRabbit locations, as well as Peloton Studios, and more than 350 gyms and specialty stores across the country. More information can be found at www.Rhone.com.

Rachel Cohen

Co-founder

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Colleen Conkling

Senior Director of Brand Marketing & PR

Bonobos

Colleen Conkling
Colleen Conkling
Senior Director of Brand Marketing & PR
Bonobos

Colleen Conkling is the Senior Director of Brand Marketing and PR at Bonobos, the menswear brand known for better-fitting clothing and exceptional customer service. 

With nearly 15 years of experience in marketing, brand management, and communications, Colleen has helped countless brands across industries launch impactful, creative marketing and brand campaigns. Since joining Bonobos last year, Colleen has played an instrumental role in bringing the brand’s philosophy around “creating a world where we all fit” to life, including 2018’s “Evolve the Definition” campaign and the “All Kinds of Family” holiday campaign as well as this year’s “Allyship at Bonobos,” which inspired men to become proactive players in the fight for gender equality. Most recently, she launched “America’s Fit Story,” a journey across the country to discover how men have found their own unique fit.

Colleen began her career in PR and corporate communications for a boutique management consulting firm, eventually leading company rebranding strategy and execution. After a brief stint in Beijing writing for an expat magazine, Colleen graduated with an MBA from Northwestern’s Kellogg University and joined The Coca-Cola Company. While there, Colleen led experiential marketing and innovation efforts for vitaminwater, launched a new brand in fruitwater, and spearheaded POWERADE’s ‘Just a Kid’ campaign for the 2016 Summer Olympics in Rio. 

In addition, Colleen holds a B.A. in Literature from Harvard University. She currently resides in Brooklyn with her husband David, daughter Calliope, and dog Moxie.

Kerry Cooper

President & Chief Operating Officer

Rothy's

Kerry Cooper
Kerry Cooper
President & Chief Operating Officer
Rothy's

Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of a company growing a loyal, empowered community of female customers with its beloved everyday flat.

Prior to joining Rothy’s in February 2018, Kerry was CEO of Choose Energy, leading the marketplace to acquisition in 2017. She served as COO and CMO of e-tailer ModCloth.com, where she scaled marketing, merchandising, supply chain, customer care, and fulfillment efforts across the US. Before ModCloth, Kerry led marketing and strategy for Walmart.com as CMO and VP of Global Ecommerce. Prior, she served as SVP of Retail and Planning for the Dockers brand at Levi’s.

Kerry is currently an entrepreneur-in-residence at Harvard Business School, on the Advisory Board of Wirecutter, a New York Times company, and on the board of directors at BevMo!. She holds an MBA from Harvard University and an undergraduate degree in mechanical engineering from the University of Texas at Austin.

Matt DeCelles

Co-Founder

WilliamPainter

Matt DeCelles
Matt DeCelles
Co-Founder
WilliamPainter

Lara Driscoll

Senior Manager, Influencer Marketing,

thredUp

Lara Driscoll
Lara Driscoll
Senior Manager, Influencer Marketing,
thredUp

Lara is the head of Influencer Marketing at thredUP. She is focused on driving new customer growth through strategic partnerships with content creators who inspire their audiences to think secondhand first. She launched thredUP’s first influencer program over three years ago which quickly became one of thredUP’s top acquisition channels, and she developed the company’s extensive podcast advertising program to further spread thredUP’s mission and acquire new customers. Lara is passionate about helping consumers shop more sustainably and save money while they’re at it. Lara is a graduate of UCLA and resides in sunny San Diego.

Jeff Fagel

Head of Marketing

Epsilon & Conversant

Jeff Fagel
Jeff Fagel
Head of Marketing
Epsilon & Conversant

A seasoned CMO, Jeff Fagel has built award-winning digital marketing programs, leading the teams and partners that power them. Fagel has more than 20 years of brand, digital and startup marketing experience, including leadership roles at PepsiCo, Frito-Lay, Gatorade and Sears.

As Head of Marketing for Epsilon and Conversant, he is responsible for building a clear leadership position across the data-driven marketing, technology and digital media spaces.

Prior to joining Epsilon and Conversant, Fagel was Chief Marketing Officer of Eyeview, where he helped position Eyeview as the leader in outcome-based video marketing. Prior to Eyeview, Fagel was CMO for multiple brands acquired by Gannett Digital Ventures Group, the advertising technology services arm of Gannett (parent company of USA Today).

Fagel is a frequent industry speaker and published contributor across influential marketing, digital and technology press including Fast Company, Ad Age, TechCrunch and Entrepreneur.

 

Shaun Farrar

Senior Director of Global Media

Monster.com

Shaun Farrar
Shaun Farrar
Senior Director of Global Media
Monster.com

Will Flaherty

Vice President, Growth

Ro

Will Flaherty
Will Flaherty
Vice President, Growth
Ro

As VP of Growth at Ro, Will Flaherty leads Ro’s 12 person growth team and oversees all customer acquisition for Ro’s consumer telemedicine brands Roman, Rory and Zero. Prior to joining Ro, Will was Head of Growth Marketing at Rent the Runway, and prior to Rent The Runway, VP of Growth Marketing at SeatGeek.

Sarah Flint

Creative Director and Founder

Sarah Flint, Inc.

Sarah Flint
Sarah Flint
Creative Director and Founder
Sarah Flint, Inc.

Sarah Flint launched her eponymous footwear collection in 2013 at the age of 25. The company was born out of Sarah’s frustration that women had to choose between feeling good in their shoes and looking great in them. Sarah marries artisanal quality and original design with functional elements, improving fit and comfort. Manufacturing in the world’s best factories outside of Milan, Italy, Sarah Flint sells its shoes direct-to-consumer, offering customers the best possible price-to-value ratio in the market.

Prior to launching her collection, Sarah dedicated over seven years to the research and study of shoe design and manufacturing. Studying at Parsons, and the Fashion Institute of Technology, Sarah graduated with a degree in Accessories Design. After FIT, Sarah moved to Milan to obtain a graduate degree at Ars Sutoria, where she learned pattern making and mastered the technical aspects of shoe production.

Sarah has gained significant recognition in the industry. In 2016, she was appointed to the CFDA, the association of America’s most prominent designers, after having been sponsored by Michael Kors and Zac Posen. Her press coverage includes Forbes “30 Under 30” and a 2016 feature in WWD, “Ten of Tomorrow,” which showcased the best new talent in the fashion industry, as well as regular coverage in Vogue, People, InStyle, Town & Country and NY Times. The brand has gained a loyal following of the most influential celebrities and international style bloggers in the world, including Meghan Markle, Amal Clooney, Lady Gaga, Cindy Crawford, and Blake Lively to name just a few.

Rich Fulop

Co-Founder & Chief Executive Officer

Brooklinen

Rich Fulop
Rich Fulop
Co-Founder & Chief Executive Officer
Brooklinen

Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the best sheets ever. 
 


After graduating from New York University (NYU) in 2003, Rich spent four years working through the ranks in the finance industry until the pesky Recession redirected his path. Rich decided to go back to the drawing board, returning to NYU to hone his entrepreneurial chops within the Stern School of Business — on a full-ride scholarship, no less.

In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Dror Futter

Partner

Rimon Law

Dror Futter
Dror Futter
Partner
Rimon Law

Dror Futter focuses his practice on startup companies and their investors, and has worked with a wide range of technology companies. His fifteen years’ experience as in-house counsel includes positions with Vidyo, Inc., a venture-backed videoconferencing company, and New Venture Partners, a venture fund focused on corporate spinouts. Prior to that, Mr. Futter was Counsel to the CIO of Lucent Technologies, as well as supporting parts of its sourcing organization.

Mr. Futter’s practice has four main focus areas:

  • External General Counsel
  • Venture Finance/Corporate
  • Transactional IT & IP
  • Enterprise Blockchain

Prior to joining Rimon, Mr. Futter was a partner at the McCarter & English law firm where he was part of the Corporate Department and Venture Capital Practice Group.
Mr. Futter is a 1986 magna cum laude graduate of Princeton University and 1989 graduate of Columbia University School of Law. He also earned an Executive MBA in 1999 from the American Electronics Association Executive Institute of Stanford University.

Further to his academic and legal career accomplishments, Mr. Futter is a recognized thought leader in the areas of venture capital and technology transactions. Among other things, he serves on the Model Forms Drafting Group of the National Venture Capital Association, the legal advisory board of the Angel Capital Association and Legal Working Group of the Wall Street Blockchain Alliance. He is also a frequent speaker on venture-related topics for area Meetups and conferences.

In addition, Mr. Futter is an Entrepreneur in Residence at the Stevens Venture Center of the Stevens Institute of Technology and a Mentor at Princeton University’s Keller Center, the Columbia IBM Blockchain Accelerator and SOSV’s dLab Accelerator.

Scott Gifis

President

AdRoll

Scott Gifis
Scott Gifis
President
AdRoll

As President of AdRoll, Scott Gifis is responsible for moving the company towards their mission of empowering ambitious brands to grow their business, regardless of budget, resources, or marketing experience. Gifis has a proven track record of outperforming aggressive business growth expectations, often in hyper competitive or uncertain markets, and a passion for building and leading world-class teams. 

 

As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo’s North American Mid-Market business.  

 

Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters. 

Michaela Giovengo

Head of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Jodi Goldberg

Head of Industry, Direct to Consumer Retail

Google

Jodi  Goldberg
Jodi Goldberg
Head of Industry, Direct to Consumer Retail
Google

Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 7 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.

Ariane Goldman

Founder and CEO

Hatch

Ariane Goldman
Ariane Goldman
Founder and CEO
Hatch

After eight years in business at American Express, Ariane founded her first company, twobirds Bridesmaid, in 2006 in order to offer a one-size-fits-all design that can be wrapped in over fifteen ways to flatter women of all shapes and sizes.

Newly pregnant in 2010, Ariane was similarly frustrated by the lack of stylish clothing options in the maternity market, and realized a second void in women’s apparel. Born out of a desire for something chic and elevated, Ariane launched HATCH in 2011 to fill a void in the maternity clothing market following the birth of her first daughter, Charlie. Her mission was to create a trusted resource for women who want to feel beautiful, confident, and stylish during one of life’s most rewarding (yet also most challenging) periods.

Today, HATCH is the go-to maternity brand for everyone from the Duchess of Sussex, Meghan Markle, to a long list of celebrities, including Jessica Alba, Amy Schumer and Kate Hudson. HATCH now has two permanent retail locations in New York and Los Angeles and serves as a wholly-inclusive community for women featuring events and programming both in-store and online. Both stores also feature apothecaries that carry the brand’s HATCH Mama beauty collection, whose bestsellers include the Belly Oil and Belly Mask.

Michelle Cordeiro Grant

Founder & CEO

LIVELY

Michelle Cordeiro  Grant
Michelle Cordeiro Grant
Founder & CEO
LIVELY

Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born.

Lisa Greenwald

Chief Merchandising Officer

J.Crew

Lisa Greenwald
Lisa Greenwald
Chief Merchandising Officer
J.Crew

Lisa Greenwald is J.Crew’s chief merchandising officer (CMO), overseeing merchandising and design for the J.Crew brand across all divisions (women’s, men’s and crewcuts). She’s been with the J.Crew Group for more than 14 years, having held various positions on both the J.Crew and Madewell teams. At Madewell, Lisa’s die-hard denim obsession and her pursuit of designer and wholesale partnerships (from Sézane to Nordstrom) grew the brand from $280M to almost $500M in four years. Since her promotion to CMO at J.Crew, she has helped deliver the brand’s first positive comp (Q2 2018) in 15 consecutive quarters.

Originally from Bethesda, Maryland, Lisa graduated from the University of Michigan’s Ross School of Business with a bachelor of business administration. She started her career in Gap Inc.’s retail management program and went on to hold positions at Banana Republic and Club Monaco before joining J.Crew in 2004.

Lisa currently lives in Chelsea, Manhattan, with her husband, Eric, and two sons, Jordan and Benjamin, and enjoys spending her free time at the family’s lake house in western Connecticut, where you can find her “on a boat in the summer and on the couch with a glass of wine in the winter.”

Divya Gugnani

Co-Founder & CEO

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Mayur Gupta

Chief Marketing Officer

Freshly

Mayur  Gupta
Mayur Gupta
Chief Marketing Officer
Freshly

Mayur Gupta is the Chief Marketing Officer at Freshly where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. His mission is to build a household lifestyle brand at the intersection of health & wellness, brilliant taste and convenience. He is leading the vision and strategy to establish a data-inspired ecosystem that delivers valuable personalized experiences at every point in a customer’s journey, directly impacting their health and wellness goals.

Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotify’s 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and
ongoing participation; maximizing top line growth with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. The growth mission also included establishing the MarTech/AdTech and Ad Effectiveness & Measurement capabilities needed to grow Spotify’s ad revenue from the free tier. His charter included Global Always-On Planning & Framework, Audience Research, Insights and Segmentation, CRM and LTV Management, Ad Effectiveness and Marketing Analytics, Marketing Technologies & Platforms, Creator Marketing, Product Marketing, Marketing Ops and an underlying Growth and Innovation function for the enterprise.

Mayur also sits on the Board Of Directors for D’Addario and TropicSport guiding the CSuite in their respective digital transformation and growth journeys.

Mayur was the Chief Marketing Officer at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. The goal: to ultimately CHANGE CONSUMER BEHAVIORS and drive top line growth for the company through seamless consumer experiences.

In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM’s CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups. He frequently writes on the convergence of Marketing, Technology, Creative and StoryTelling to fundamentally change consumer behaviors and has been a big proponent of putting the HUMAN at the CENTER.

A self starter, digital evangelist, marketing technologist & innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s. Adept at influencing Senior Executives, company Presidents and the C-Suite in high stakes decision making, negotiations, strategic partnerships & public speaking and writing.

Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others; he lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units.

He is a Buddhist and lives in Chicago with his wife and two beautiful daughters who help do his Human Revolution each day J. If he were not here, he would be playing Cricket for India 🙂 or Tennis for the USA.

Jennifer Duffy Halloran

Head of Marketing and Brand

MassMutual Financial Group

Jennifer Duffy Halloran
Jennifer Duffy Halloran
Head of Marketing and Brand
MassMutual Financial Group

Susan Hogan

Senior Vice President, Research & Measurement

IAB

Susan Hogan
Susan Hogan
Senior Vice President, Research & Measurement
IAB

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

Philip Inghelbrecht

Chief Executive Officer and Co-Founder

Tatari

Philip Inghelbrecht
Philip Inghelbrecht
Chief Executive Officer and Co-Founder
Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world. Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.Philip is also an active investor and advisor. Born in Belgium, he currently lives in San Francisco and when not spending time with his family, he enjoys skiing or kiteboarding.

Alexandria Jarrell

Co-Founder & CXO

NomNomNow

Alexandria Jarrell
Alexandria Jarrell
Co-Founder & CXO
NomNomNow

Alex Jarrell is the chief experience officer of NomNomNow, a leading D2C pet food brand she co-founded after her own dog, Harlee, suffered a life threatening illness. Founding NomNomNow changed her professional work and life views, and Jarrell’s passion for educating people about the power of pet nutrition and portion control has turned the brand into a leading e-comm provider of food-based solutions for dogs and cats. Alex’s daily mission: demonstrate to pet owners the worth of spending a few extra dollars a week on food that can add months or even years to a pet’s life, and quality of life.

Jason John

Chief Marketing Officer

Publishers Clearinghouse

Jason John
Jason John
Chief Marketing Officer
Publishers Clearinghouse

As Chief Marketing Officer for Publishers Clearinghouse Jason is responsible for the development and execution of overall marketing strategy across commerce, gaming, and digital experiences. Prior to joining PCH Jason spent five years leading online, social, and mobile marketing efforts for Gilt Groupe. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living Omnimedia.

Tiffany Coletti Kaiser

Executive Vice President of Marketing

Digital Remedy

Tiffany Coletti Kaiser
Tiffany Coletti Kaiser
Executive Vice President of Marketing
Digital Remedy

Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.

Harold Klaje

Global Head of Growth

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Harold Klaje is the Global Head of Growth for Pinterest. In this role, Harold works across teams including global sales, marketing, product engineering, operations, finance and strategy to set and drive the strategic direction as well as identify and execute operational improvements to accelerate growth and revenue.

Prior to Pinterest, Harold spent almost a decade in leadership roles at Google, including his previous position as Google’s Global Managing Director, Business Transformation and Innovation where he was responsible for driving innovation, strategy, planning, operations and transformation globally for the customer care business. While at Google, Harold also built and managed various sales team across multiple regions. Prior to Google, Harold held sales leadership roles at both SolarWinds and Datacraft in Asia.

An experienced global business leader, Harold has an outstanding track record in creating and managing successful sales development and account management teams to drive growth for new business units in highly complex environments. Harold sits on the Interactive Advertising Bureau (IAB) Direct Brand Council and is a graduate of Erasmus University Rotterdam, School of Management. He currently resides in the San Francisco Bay Area with his wife, two sons and two cats.

Korri Kolesa

Chief Operating Officer

ART19

Korri Kolesa
Korri Kolesa
Chief Operating Officer
ART19

Vijay Konduru

Chief Marketing Officer

Candid

Vijay  Konduru
Vijay Konduru
Chief Marketing Officer
Candid

Stephen Kuhl

Co-Founder & CEO

Burrow

Stephen  Kuhl
Stephen Kuhl
Co-Founder & CEO
Burrow

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital. He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Sarah LaFleur

Founder & CEO

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Danielle Lee

Vice President, Global Head of Partner Solutions

Spotify

Danielle Lee
Danielle Lee
Vice President, Global Head of Partner Solutions
Spotify

Danielle Lee is Vice President, Global Head of Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing, creative solutions and advertiser research and insights.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences, across audio, video, and audience solutions.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

A three-time honoree of Business Insider’s Most Powerful Women in Mobile Advertising, Danielle is a member of the Executive Leadership Council. Billboard named Danielle to its 2019 Branding Power Players list and she was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018. Danielle also serves on the Board of Directors for the Interactive Advertising Bureau and American Documentary, acts as an executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.

Victor Lee

Chief Marketing Officer

RXBAR

Victor Lee
Victor Lee
Chief Marketing Officer
RXBAR

Victor Lee is responsible for leading all marketing, communications, commercialization, media, product development and consumer insights at RXBAR (a Kellogg company). In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids, RX Nut Butter, RX Oats as well as the development of new product and category innovations under the RX and Insurgent brand. His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.

Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Power Rangers and others. There he helped develop and transform the company to a digital first entertainment and story driven business creating one of the industry’s largest YouTube presence, launching Hasbro’s first ever global web-based animation series for Transformers and creating a fan-first marketing approach for brands like Marvel and Star Wars.

Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment, some of which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.
Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.

In 2012, he was recognized on Brand Innovators’ Top 40 Under 40 list for his professional accomplishments and ability to leverage digital media and emerging advertising technology platforms and currently serves on their Advisory Board. He serves as an Effies Worldwide Finalist Juror and Pro Awards Final Judge. Victor has also keynoted or spoken at SXSW, CES, ANA, Mobile Marketing Association, New York Advertising Week, INBOUND and others.
He is a Boston native and holds a B.A. from Boston College where he was also an adjunct professor of Digital Marketing and Digital Commerce and received his MBA from Northeastern University.

Shelley Lin

Supply Chain Consultant

Former Vice President of Supply Chain, Warby Parker

Shelley Lin
Shelley Lin
Supply Chain Consultant
Former Vice President of Supply Chain, Warby Parker

Shelley Lin is an independent consultant with over 25 years of experience in supply chain strategy, operations, and process design.  She has held senior management positions at Fortune 500 companies, such as Levi Strauss, Bristol-Myers Squibb, Accenture, and at start-ups, such as Shoedazzle and Warby Parker, where she was Vice President of Supply Chain.  Shelley has led teams overseeing domestic and international supply chains, and built supply chain organizations from the ground up, including putting in processes and tools to help a company support a growth of 6x in less than three years.  She has worked for or consulted to companies in the health and beauty, apparel, footwear, early learning, high tech, 3PL, transportation, and CPG verticals.

She holds a bachelors degree in civil engineering and MBA, both from Rensselaer Polytechnic Institute, and enjoys tennis, the New York Times crossword puzzle, music, and learning about new cultures.

Leah Logan

Head of Product Marketing

Inmar Brand Solutions

Leah Logan
Leah Logan
Head of Product Marketing
Inmar Brand Solutions

Currently working as the Head of Product Marketing for Inmar Brand Solutions, Leah Logan leads strategy and commercialization across Influencer Marketing, Conversational Commerce, Personalized Media and Digital Incentive products. Prior to joining Inmar (pka Collective Bias), Leah led the marketing efforts for all brands at Walmart for Dr Pepper Snapple Group. At DPSG, she received several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing. Leah has led integrated campaigns across the board but found her passion in the Social space. She has provided commentary for publications like AdWeek, Digiday and AdAge and spoken at numerous events in the social and digital marketing space.

Hernan Lopez

Founder & CEO

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Eduardo Luz

Chief Executive Officer

8Greens

Eduardo Luz
Eduardo Luz
Chief Executive Officer
8Greens

Preetham Mallikarjuna

Chief Product Officer

Simulmedia

Preetham Mallikarjuna
Preetham Mallikarjuna
Chief Product Officer
Simulmedia

Preetham Mallikarjuna is Chief Product Officer at Simulmedia, a TV ad platform that enables predictable, scalable performance. Preetham rejoined Simulmedia from ESPN, where he had been Linear Ad Product Lead until February 2018. Until March 2016, Preetham served as Senior Vice President of Product Strategy at Simulmedia, responsible for leading product innovation and next generation products.

Preetham brings over a decade of experience working with enterprise data platforms, creating data-driven products, and implementing analytics to drive decision making for Fortune 500 companies to start-ups. Prior to joining Simulmedia in 2012, Preetham was an Associate at Goldman Sachs, working in the Data Management & Analytics group in Global Investment Research. Previously he served as co-owner and Director of Operations for an investigations boutique, OmniWatch Intelligence Services, which was acquired by Pinkerton Consulting and Investigations, Inc. He began his career as a data engineer in Sales and Trading Technology at Goldman Sachs. Preetham holds a bachelor of science in Information Systems and Finance from New York University.

Chip Malt

CEO & Co-Founder

Made In

Chip Malt
Chip Malt
CEO & Co-Founder
Made In

After starting his own web design company in college, Chip moved to New York City to work the trade floor for an investment bank. During this time, Chip discovered his love of cooking when he and childhood longtime friend (and future Made In co-founder) Jake Kalick began hosting family-style dinners for friends. Seemingly unconnected at the time, Chip realized that entrepreneurship was the only way to truly drive his own career and he left NYC for San Francisco for a degree from Berkley Haas School of Business. As Chip continued to cook and host family dinners he realized he was unable to find any quality cookware that fit his budget or lifestyle.  

 

After a stint at Rhone, an athletic apparel collection, Chip decided to combine his talents and passions and reached out to his friend, Jake Kalick to help him create a cookware line that could change the industry- one that would be of great quality, affordable, and approachable to the home chef. Made In was born.  

Kyle Maurer

Vice President, Global Digital

Monster Energy

Kyle Maurer
Kyle Maurer
Vice President, Global Digital
Monster Energy

Ryan McIntyre

GM of Digital

Porter Road

Ryan  McIntyre
Ryan McIntyre
GM of Digital
Porter Road

Ryan McIntyre is the General Manager of all Digital Initiatives at Porter Road. He prides himself as a world-class digital marketer and his ability to use insights and empathy to build brands and forge strong brand relationships. He worked at Thumbplay for almost six years where he worked as both the Senior Director and VP of Strategic Marketing Analysis. Ryan then spent the next four years working at Thrillist Media Group where he was CMO and Head of Data across both the media and commerce business, before making it to Porter Road in July 2017. His career to date has undoubtedly given him the expertise to set high-level strategy and execute on a tactical level for businesses.

Scott McLeod

Chief Of Staff

Resident

Scott McLeod
Scott McLeod
Chief Of Staff
Resident

Born in Calgary and raised in Seattle, Scott McLeod has over a decade of experience consulting and growing brands across a variety of industries and scales. At age 18, Scott left Washington State University after launching and selling his first company. From there, Scott went on to create and foster multiple brands, many of which have racked up viral popularity like @fam, which was recently acquired by Broadway Video.

 

Scott has advised and contributed to the growth of many big-name brands ranging from innovation consulting to marketing  for Adobe, Toyota, Facebook, and AT&T. Additionally, Scott was a part of early teams at Y Combinator & 500 Startups and other leading startup accelerators. Following his passion to digitally amplify consumer goods brands, Scott has most recently lead the unprecedented growth of direct-to-consumer mattress company NECTAR Sleep, which in the second year has grown to over $300M run rate. Additionally, Scott has helped to spearhead the launch of sister brands DreamCloud, LevelSleep, Wovenly Rugs & More

 

When Scott isn’t working to grow new businesses, he’s creating art. Specializing in abstract art, Scott has racked up a significant following in the space, showing at various galleries and art shows. Some of his pieces can be seen on @scottmcleodart.

 

Scott currently resides in the Lower East Side in New York City.

Joe Megibow

Chief Executive Officer

Purple

Joe Megibow
Joe Megibow
Chief Executive Officer
Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Kristoffer Nelson

Chief Operating Officer

SRAX

Kristoffer  Nelson
Kristoffer Nelson
Chief Operating Officer
SRAX

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management technology company publicly traded on the Nasdaq: SRAX. He is also co-founder of the company’s blockchain identification graph technology platform, BIGtoken, which is the first consumer managed data marketplace where people can own and earn from their data. With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer serves on the IAB Data Center of Excellence and is an industry thought leader in consumer data rights and data permissions technology.

Zak Normandin

Founder & CEO

Iris Nova

Zak Normandin
Zak Normandin
Founder & CEO
Iris Nova

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model.

Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

Brett Northart

Co-Founder and President

Le Tote

Brett Northart
Brett Northart
Co-Founder and President
Le Tote

Brett Northart, Co-Founder and President of Le Tote, has established himself within the startup ecosystem as both an investor and advisor. Brett’s career has been highlighted by his extensive work with entrepreneurs and rapidly growing companies within the e-commerce, mobile and digital media spaces. Prior to founding Le Tote, Brett worked as an investment banker at Ridgecrest Capital Partners. He also previously worked as an analyst in the private equity group at Bainbridge Capital, followed by his role as an analyst in the Technology Investment Banking group at Nollenberger Capital Partners (Sterne, Agee & Leach, Inc). Brett holds a bachelor’s degree in Political Science & Economics from the University of California, San Diego.

Michael O’Connor

Executive Vice President, Video investment

Horizon Media

Michael O’Connor
Michael O’Connor
Executive Vice President, Video investment
Horizon Media

Mike O’Connor has been with Horizon Media for over 10 years working across the National Video Investment & Horizon Next, our performance marketing division. In his 18 year career, Mike has worked with a diverse portfolio of accounts covering DTC, theatrical, financial, retail and consumer package goods. In his current role as EVP, Video investment, Mike is tasked with leveraging insights across the total video market to ensure we are investing our media dollars efficiently in the most targeted environments to drive positive business results for our clients.

Daniel Pahl

Vice President of Media and Customer Acquisition

TechStyle Fashion Group

Daniel Pahl
Daniel Pahl
Vice President of Media and Customer Acquisition
TechStyle Fashion Group

Daniel is a marketing veteran, who has spent 18+ years in the digital media landscape. His experience spans across a wide range of verticals including, fashion retail, ecommerce, home goods & services, as well as marketplaces – such as eBay.

As VP of Media and Customer Acquisition, he now oversees paid search, affiliate, SEO, and all video related advertising programs for the fast fashion brand-incubating giant, TechStyle including YouTube, OTT, and linear TV. After spending three years overseeing all European acquisition strategy for TechStyle, he jumped at the opportunity to expand his role to North America and join the greater team headquartered in Los Angeles.

As an avid runner, Daniel has run the full distance between the European office in Berlin and the headquarters in LA, since joining TechStyle in 2014. His next goal? Run back.

Julie Park

Partner

Morrison & Foerster, LLP

Julie Park
Julie Park
Partner
Morrison & Foerster, LLP

Julie Park, Partner at Morrison & Foerster, LLP, focuses her practice on protecting her clients’ products throughout the product life cycle. Drawing on her deep technical and legal experience, she counsels clients on consumer product safety regulation and pharmaceutical and medical device preemption. She manages complex and multijurisdictional litigation both in state and federal court and also guides clients through product recalls. Julie’s dedication to her clients has resulted in her selection by Super Lawyers as a “San Diego Rising Star” in 2015–2017. In 2019, Julie was named to the Daily Journal’s Top Women Lawyers in California list. Julie is also an editor and frequent contributor to the firm’s Class Dismissed blog.

Therese Parkes

Head of Disruptive Retail

Google

Therese Parkes
Therese Parkes
Head of Disruptive Retail
Google

Therese Parkes is the Head of Disruptive Retail in NYC for Google and responsible for leading a team and engaging with the C-Suite of her customers like Etsy, Peloton and Casper, solving their toughest business challenges and helping them grow.

Therese joined Google in October 2014 to help support the newly acquired Adometry business in the capacity as Head of Solution Consultants. Previous to Google, Therese spent 5 years at Marin Software starting in London and ending up in NY as the VP of Strategic Customers. Prior to that experience, Therese has worked in Customer Loyalty Marketing and Sales for Expedia, T-Mobile, Microsoft and ESPN.

Sahil Patel

Reporter

The Wall Street Journal

Sahil Patel
Sahil Patel
Reporter
The Wall Street Journal

Sahil Patel is reporter covering tech, video and marketers for The Wall Street Journal’s CMO Today. Previously, he was the media editor at Digiday, where his responsibilities include reporting on the video, OTT and TV industries, as well as overseeing the media reporting team’s coverage of the business of publishers and media platforms. During his time as a journalist, Sahil has appeared as a guest speaker at multiple festivals and industry events including CES, Cannes Lions, N.Y. Advertising Week, the New York Media Festival, the New York Television Festival, NATPE, VidCon, Social Media Week, and NPR’s “On the Media” program. He is a graduate of Vanderbilt University.

Shane Pittson

Head of Marketing

Quip

Shane Pittson
Shane Pittson
Head of Marketing
Quip

Shane Pittson is the Head of Marketing at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied Information Systems at BYU where he was a Crocker Innovation Fellow. Shane joined quip 4 years ago as their first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by ad age engadget, Fast Company, and the Wall Street Journal.

Dee Poku Spalding

Founder and CEO

WIE Network

Dee  Poku Spalding
Dee Poku Spalding
Founder and CEO
WIE Network

Dee Poku-Spalding is an entrepreneur, community builder and women’s advocate. She was born in the UK and raised between London and Accra.

She is the Founder and CEO of WIE, an influential membership network and platform for women leaders. It began back in 2010 as the WIE Symposium, one of the first modern women’s conferences focused on giving women a voice, access and a support mechanism for their careers. The organization now comprises four brands all designed to advance and connect women in the workplace – the WIE Network, The Other Festival, A Dinner For Ladies and Black Women Raise. WIE has attracted numerous business and cultural leaders to its global gatherings, including Queen Rania, Melinda Gates, Mellody Hobson, Shan-Lyn Ma, Naomi Campbell, Donna Karan, Arianna Huffington, Thasunda Duckett, Diane von Furstenberg, Nancy Pelosi, Katia Beauchamp, Jill Biden, Jennifer Hyman, Alek Wek, Katie Couric, Tyra Banks, Aileen Lee, Lauren Bush, Iman, Sophia Bush, Rosario Dawson and Christy Turlington.

A former Hollywood studio executive, Dee’s background includes senior marketing roles at Paramount Pictures and Focus Features (a division of Universal Pictures), working with the likes of Angelina Jolie, Brad Pitt, Samuel L Jackson, Reese Witherspoon, Scarlett Johansson, Bill Murray, Emily Blunt and Taraji P Henson. She has worked on numerous award-winning films including Al Gore’s ‘An Inconvenient Truth’; the Coen brothers’ ‘No Country For Old Men’ & ‘O Brother Where Art Thou’; Sofia Coppola’s ‘Lost in Translation’, Alejandro González Iñárritu’s ‘Babel’ & ’21 Grams’ and Ang Lee’s ‘Brokeback Mountain’.

Dee began her career in brand marketing and promotions and over the years has worked with renowned brands such as Coca Cola, Absolut Vodka, Crème de la Mer, Stella Artois and London Fashion Week.

Dee has been named one of Marie Claire Magazine’s 50 women changing the world, a CUP Catalyst Changemaker and one of TRUE Africa’s 100 Top Innovators. She is a frequent speaker on women’s workplace advancement, culture and community building, and has shared her insights at the UN, the New York Times New Rules Summit, Women’s March summit, the Black Girls Rock Summit, Girlboss Rally, The Girls Lounge, SHE Smmit, Makers, the Women’s Urban Economic Forum; CUP Women’s Leadership Forum; the Acumen Fund’s New Leadership For Tomorrow; Stern Undergraduate Women in Business, Georgetown University Women’s Summit, Influencer Con and BAFTA amongst others.

She serves on the Board of Directors of the British Academy of Film & Television (BAFTA) and She’s The First and was previously on the Credit Suisse New Markets Women’s Advisory Board. She is also an advisor to Girl Gaze, Female Founders Collective, Apres and various startups. Dee is a member of the Women’s Forum of New York and CUP. She was a Huffington Post blogger and is a current contributor to Forbes. She holds a Bachelor of Science degree in Math.

Dee currently lives in New York with her husband and their son Sebastian. www.wienetwork.org, www.blackwomenraise.com, www.theotherfestival.co, @deepoku, @wienetwork

David Popkin

Director, Data Strategy

LiveRamp

David Popkin
David Popkin
Director, Data Strategy
LiveRamp

David Popkin is Director, Data Strategy at LiveRamp, where he leads marketplace commercialization for LiveRamp’s IdentityLink Data Store. David and his team help develop and deploy advanced person-based marketing solutions for LiveRamp’s clients. Prior to LiveRamp, David was Director of Business Development at Colabo and Vice President at Gerson Lehrman Group. David graduated from Duke University and received his MBA from UC Berkeley’s Haas School of Business.

Rishi Prabhu

Co-Founder

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to over half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management. He is based out of Bespoke Post’s New York City office.

Andy Prochazka

Co-Founder and CMO

Article

Andy  Prochazka
Andy Prochazka
Co-Founder and CMO
Article

As co-founder and CMO, Andy oversees Article’s retail department which is comprised of the marketing, creative, and product development teams. He works directly with these teams to realize Article’s goal of delivering the best experience at each consumer touchpoint.

Andy has co-founded and managed companies in several distinct fields including SaaS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at e-commerce company GoodMorning.com Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.

Leigh Radford

Vice President

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

Akshay Rathod

Founder

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

Gabe Reilly

Creative Strategist

Facebook

Gabe Reilly
Gabe Reilly
Creative Strategist
Facebook

Gabe Reilly is a product strategist at Facebook’s Creative Shop. He focuses on creative opportunities for brands across Facebook’s messaging apps – Messenger, WhatsApp and Instagram Direct. Gabe was previously head of business marketing at Instagram and product marketing communications at Facebook. Prior to Facebook, Gabe worked in brand strategy at a number of creative advertising agencies, including Y&R, McCann Erickson, and Venables Bell & Partners. Gabe’s client experience spans multiple industries and clients – from Audi to Coca-Cola to Intel. His work for Xbox, Google and Slim Jim has been honored with Effies, which recognize advertising effectiveness.

Dan Robbins

Vice President, Ad Marketing & Partner Solutions

Roku

Dan Robbins
Dan Robbins
Vice President, Ad Marketing & Partner Solutions
Roku

Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the global marketing, research, design, and communications teams for the ad business. Dan joined Roku in 2017 to lead research and measurement for advertising and programming. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan has presented at the 4As, Advertising Week, Advertising Research Foundation and appeared in Ad Age, Ad Week, and other publications. He currently serves on advisory boards for the IAB, MRC, Nielsen, Factual, and Numeris. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.

Randall Rothenberg

Chief Executive Officer

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

Carolyn Rush

Co-founder & Interim CEO

Worn

Carolyn  Rush
Carolyn Rush
Co-founder & Interim CEO
Worn

Carolyn is the Co-founder at Worn, the leading creative agency building brands for women. Since launching Worn in 2013 with Nicole Corbett, she’s built brands and global campaigns, from startups to Fortune 500s alike, focused on the needs of women. From Bumble campaigns to the world’s first CPG menopause line by Proctor & Gamble, Rush takes on projects that radically re-shape the way women are thought about, talked about, and represented. Her work has been featured in the New Yorker, Fast Company, and the New York Times.

Passionate about supporting the next generation of women, Carolyn is an advisor at #BUILTBYGIRLS, a 1:1 mentorship program for young women. She’s also a founding member of Dreamers // Doers, a community of female entrepreneurs, investors, and advisors. She can be found in Brooklyn doing a number of things, like being a doula, teaching Jazzercise classes with her mom, or attempting to play the drums.

Savannah Sachs

Chief Executive Officer

TULA

 Savannah  Sachs
Savannah Sachs
Chief Executive Officer
TULA

Savannah is the CEO of TULA, the leading probiotic skincare and wellness brand.  She’s focused on building a happy, high-performing team to deliver rapid growth.  Prior to joining TULA, Savannah held positions as COO and UK General Manager at Birchbox, which offers personalized beauty subscriptions paired with discovery e-commerce. Savannah has also worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organizational effectiveness, and talent management are instrumental in driving rapid growth and scaling businesses.

Aaron Sanandres

Co-Founder & CEO

UNTUCKit

Aaron Sanandres
Aaron Sanandres
Co-Founder & CEO
UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

Matt Savare

Partner

Lowenstein Sandler

Matt Savare
Matt Savare
Partner
Lowenstein Sandler

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.

His work also includes counseling clients on information privacy and data security issues, cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.
Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

John Sheldon

Chief Marketing Officer

SmileDirectClub

John Sheldon
John Sheldon
Chief Marketing Officer
SmileDirectClub

John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights.

John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Northeast’s leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem.

John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania.

Greg Shugar

CEO and Creative Director

Beau Ties

Greg Shugar
Greg Shugar
CEO and Creative Director
Beau Ties

Greg Shugar is one of the earliest players in DTC ecommerce and still plays in the space some 15+ years later.

In 2004, while practicing law in Chicago by day, he and his wife spent their nights creating The Tie Bar, a men’s accessories brand, in the basement of their home. Soon enough, The Tie Bar, which was one of the first ever native menswear DTC brands, became the largest-selling brand of neckwear online. The brand has been featured on the pages and covers of GQ Magazine, sold at Nordstrom’s since 2012 and designed capsule collections with celebrities Jesse Tyler Ferguson and Dwayne Wade. By 2013, a private-equity firm acquired the brand from the Shugars.

Only 40 years old at the time, Greg wasn’t finished. He quickly co-founded Thread Experiment, the world’s first brand of home bedding dedicated to men. Now entering its fifth year of business, Thread Experiment is one of the leaders in the crowded industry of online bedding.

Earlier this year, Greg found himself back in the neckwear game when he acquired Beau Ties, Ltd. of Vermont. Beau Ties is a 26-year old DTC brand of men’s accessories which started as a print catalogue company and has now moved over to the digital world. But unlike Greg’s previous brands, Beau Ties manufactures its own neckwear here in the U.S. They are one of just a handful remaining.

Despite all this, Greg also dabbles in angel investing, taught Entrepreneurship at Florida Atlantic University and regularly speaks on topics related to branding and entrepreneurship. He’s also a decent tennis player and has a pretty big mouth on Twitter.

Michael Signorelli

Partner

Venable Partners

Michael Signorelli
Michael Signorelli
Partner
Venable Partners

Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. Mike regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. He represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.

Brian Smith

Co-Founder & COO

Winc

Brian Smith
Brian Smith
Co-Founder & COO
Winc

Brian is driven by a passion to share great wine with as many people as possible. The role of Winc co-founder and COO furthers his mission to create and connect great products with today’s consumer. As COO Brian combines his years of experience as a sommelier, winemaker and brand builder to oversee the world’s most innovative and culturally relevant wine program. A firm believer in creative collaboration, Brian led Winc to partner with Charity Water, Baja East and Jonathan Simkhai, among others. Brian and his team of winemakers carefully craft more than 100 wines a year from grape to glass. Prior to Winc, Brian founded successful finance and fashion startups. His previous wine experience includes creating the wine program for the tech-enabled Clo Wine in New York and founding the millennial cult brand Jolie Folle rosé.

Stephen Smyk

Senior Vice President, Podcasting and Influencer Marketing

Veritone One

Stephen  Smyk
Stephen Smyk
Senior Vice President, Podcasting and Influencer Marketing
Veritone One

Stephen Smyk is SVP of Podcasts and Influencer Marketing at Veritone One and brings over 20 years of Growth Marketing experience across a variety of channels. Prior to entering an agency environment, Stephen was on the founding team of multiple startups, where he built effective customer acquisition programs that helped ensure multiple successful exits. In 2002, Stephen founded Performance Bridge Media with a focus on helping brands grow their own customer acquisition channels. A pioneer in the space, he placed some of the first podcast ads back in 2005—and has scaled podcast advertising as the industry has continued to grow since. Stephen built Performance Bridge into the largest dedicated podcast agency in the industry prior to its 2018 acquisition by Veritone One, and has launched and scaled the customer acquisition strategy of some of the biggest podcast advertisers in the world.

Patrizio Spagnoletto

Senior Vice President, Growth Marketing

Hulu

Patrizio  Spagnoletto
Patrizio Spagnoletto
Senior Vice President, Growth Marketing
Hulu

Patrizio “Pato” Spagnoletto is the Senior Vice President of Growth Marketing at Hulu where he leads the company’s subscriber growth and media teams. In this role, he is responsible for driving lifecycle marketing efforts including acquiring, engaging and retaining subscribers, securing and implementing retail, device and third party partnerships, product marketing and subscriber analytics.

Prior to joining Hulu, Spagnoletto served as the Chief Marketing Officer at SteelHouse and was responsible for driving brand awareness and performance. During this tenure, SteelHouse doubled its revenue run rate and market penetration through a series of integrated marketing campaigns designed to differentiate SteelHouse as a one stop marketing platform for all digital channels.

Spagnoletto joined SteelHouse from Farmers Insurance where he was the Head of Digital leading the strategy and execution of the product roadmap and managing paid, earned and owned media. Before that, Spagnoletto held a variety of leadership positions at Yahoo! including VP, Global Marketing Services and VP, Marketing Americas.

Spagnoletto holds a B.A. in Economics from Lafayette College in Easton, Pennsylvania.

Allison Stadd

Vice President of Marketing

BARK

Allison  Stadd
Allison Stadd
Vice President of Marketing
BARK

Allison is VP of Marketing at BARK, the world’s most dog-centric company.

Allison’s team is responsible for building the BARK brand and driving mass consumer awareness across distribution channels. Through inventive, relentless, and highly strategic partnerships, collaborations, experiences, and campaigns that get people talking online and offline, the team keeps BARK top-of-mind in order to drive top-line sales across the organization.

Prior to BARK, Allison was Director of Brand Marketing at fast casual chain Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, partnerships, influencers, and events. Before Sweetgreen, she was at the helm of Shake Shack’s award-winning global social media and digital marketing strategies, also leading brand, experiential, traditional advertising, and PR for half the U.S.

Allison is a fan of great books and great beer with equal enthusiasm, and when she’s not at her laptop, you’ll find her at the nearest park — with her dog Franklin, of course.

Nada Stirratt

Vice President, North America

Facebook

Nada  Stirratt
Nada Stirratt
Vice President, North America
Facebook

Nada Stirratt is VP, North America at Facebook where she leads partnerships with all businesses across the US and Canada. her team supports all of Facebook’s advertising offerings across the family of apps.

Prior to Facebook Nada was chief executive officer of Verve Mobile, a venture-backed global, location-based mobile technology platform. Under her leadership, the company more than doubled its revenue, expanded oversees, made two strategic acquisitions and raised over $30M. Nada joined Verve from Acxiom (ACXM), where she served as the company’s first chief revenue officer leading a global team responsible for the company’s sales, operations, consulting and analytics practices.

Before Acxiom, Nada was the chief revenue officer of MySpace, playing an integral role in the social network’s sale to Specific Media in 2011. Before joining News Corp., Nada was executive vice president of digital advertising at Viacom, where she oversaw sales, strategy and operations across the MTV Networks digital portfolio.

Nada joined MTV Networks from _Advertising.com_, where she led the successful sale of _Advertising.com_ to AOL in 2004. Nada joined Advertising.com from Moviefone, where she was senior vice president of advertising. Upon the company’s sale to AOL in 1999, Nada became vice president of business development at AOL.

Nada serves as a director on the board of BlueStar Families, a 501C3 that supports US military families during the difficult time of deployment. She has been named to CableWorld’s Most Powerful Women, Business Insider’s Most Powerful Women in Mobile, and was awarded the Ad:Tech Industry Achievement Award.

Nada holds a B.S. in advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery. She is based in New York City.

Dolores Tersigni

President

Ellavate, Inc.

 Dolores  Tersigni
Dolores Tersigni
President
Ellavate, Inc.

Former Chief People Officer at Headspace & Vice President of Talent at Netflix.

Dolores began her career in Recruiting at GUESS in 2000. Then in 2006 she joined Initiative Media where she held Director level roles in both Recruiting and Human Resources. Dolores was brought on in 2011 as Head of People for theAudience before moving into a Vice President role at Netflix in 2013. Most recently Dolores served as the Chief People Officer at Headspace where she led Human Resources, Recruiting, IT and Workplace Experience. Dolores currently serves as the President of Ellavate, Inc.

Dolores has been successful leading and building teams at high growth companies during the initial start-up phase, scale-up phases, as well as mature public companies. She holds a Bachelor’s Degree in Political Science from the University of Massachusetts and a Master’s degree in Criminal Justice from Rutgers University.

Working at the intersection of where the people meet the business, Dolores advises executives at all levels and functions, focusing on leaders in VP and C-level roles. Her approach is direct, pragmatic and supportive. She believes that who you are as a person is who you are as a leader.

As professionals in high-pressure environments, many people are looking for ways to find work / life balance. Dolores believes in creating work / life integration. She will tell you the things you need to hear, even and especially when it’s difficult. By encouraging honesty and transparency, Dolores coaches executives driving towards clarity, managing high-performance teams and being compassionate leaders. She is here to help her clients connect the dots they didn’t even know existed.

Dolores has nearly two decades of experience in People Operations, her primary areas of expertise are: Executive Coaching, Business Partner Support, Human Resources Management, and Organizational Design.

Dolores is currently based in NYC and Los Angeles.

Scott Thaler

Chief Marketing Officer

Mattress Firm

Scott Thaler
Scott Thaler
Chief Marketing Officer
Mattress Firm

Scott Thaler joined Mattress Firm as the Chief Marketing Officer in April 2018. With more than two decades of marketing and advertising experience, Thaler has been a trailblazer in leading nationally recognized retail-focused campaigns that drive results.

In his role as CMO, he is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving our omni-channel marketing approach. Thaler leads the strategy and implementation for advancing Mattress Firm’s brand marketing, consumer insights & engagement, and retail marketing activations.

Prior to Mattress Firm, Thaler enjoyed a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he touched over 50 accounts and played an integral role on retailer, quick service restaurant and furniture brand accounts, including McDonald’s, Party City, Michaels, Ashley Furniture, Papa John’s and Mattress Firm. Thaler graduated from the University of Florida with a B.S. in Public Relations, Advertising and Business Administration. When he isn’t immersing himself in the latest industry trends, Scott enjoys spending time with his wife, Lara and their three children, Ethan, Aiden and Aria.

F.D. Wilder

Senior Advisory Consultant

McKinsey & Company

F.D. Wilder
F.D. Wilder
Senior Advisory Consultant
McKinsey & Company

F.D. worked in the CPG industry with Procter & Gamble for 37 years leading go-to-market strategy, commercial innovation, and digital transformation worldwide. He spent nearly half of his career living and working overseas (4 countries throughout Latin America), and in global roles.

F.D. was the first Chief Digital Officer of the Global Beauty Sector ($10 billion in revenue), responsible for bringing the “outside in” and increasing the “digital IQ” relative to competition of P&G people and brands in Hair, Skin, and Personal Care, as well as Cosmetics, Salon Professional, and Fine Fragrances.

Following the turnaround of the Beauty business, F.D. was appointed to the newly created position of Head of the eBusiness Unit reporting directly to the CEO (A.G. Lafley). F.D. crafted P&G’s eBusiness growth strategy which integrated digital marketing, eCommerce sales, and IT platforms that lead to year-over-year online sales & profit growth of +35%.

In his last assignment at P&G, F.D. was the Senior Vice President of Go-To-Market Strategy and Innovation. This included creating Signal (i.e., “signals” from the future), P&G’s global thought leadership platform for innovation across product, packaging, communications, and Go-To-Market.

Over the course of his career, F.D. developed and practiced a simple definition of exceptional leadership: i) Sharpest Thinker (applying critical thinking skills); ii) Fastest Learner (embracing a growth mindset); and Most Fit (performing varied work outs of functional movements at high intensity).

F.D. is now a Senior Advisory Consultant with McKinsey & Company. He serves as a strategic advisor to The dtx Company, Neuro Leadership Institute, Fernbrook Capital Management, Evrythng, Sleep Score Ventures, and DePauw University. He is also a member of World 50 and Fast Company Impact Council. F.D.resides in Naples FL. He is a certified Cross Fit trainer and enjoys learning and playing new sports.

Marshall Williams

CEO

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

Nicole Williams

Vice President of Brand Marketing

Mack Weldon

Nicole Williams
Nicole Williams
Vice President of Brand Marketing
Mack Weldon

Nicole Williams is the VP of Brand Marketing of digitally native menswear brand Mack Weldon. Mack Weldon is reinventing men’s essentials with smart design, performance fabrics, and a simple customer experience.

Prior to joining Mack Weldon, Nicole was responsible for brand marketing at The Absolut Company/Pernod Ricard, NET-A-PORTER, NYLON Magazine, and Nasty Gal, as well as running her own boutique creative and brand marketing agency, Breakfast with Alice. Nicole graduated with a Bachelor of Fine Arts in Fashion Design from Parsons School of Design and continued his education at Brunel University, in London, where she received a Masters in Design and Branding Strategy.

Polly Wong

Managing Partner

Belardi Wong

Polly  Wong
Polly Wong
Managing Partner
Belardi Wong

Polly has more than 20 years of experience working at and with the best retail brands in the industry, across apparel, home, food/gift, and the children’s market. She joined Belardi Wong more than 10 years ago to help transform the company into a full-service marketing firm, and her experience includes business strategy across all channels for large omni-channel retailers, online retailers, emerging brands, and catalogers. Today, with an inside view to more than 200 retailers, Polly is committed to providing industry-leading insights and trends across channels and categories, with an emphasis on leveraging data and technology to push retail forward. A very busy working mom, when she has a free minute she loves nothing more than a glass of wine over a game of Boggle with her kids.

Richard Ybarra

Vice President of Retail

Fourpost

Richard Ybarra
Richard Ybarra
Vice President of Retail
Fourpost

Richard Ybarra is the Vice President of Retail at Fourpost, a Retail Growth Platform for digitally native brands. As an experienced business leader and retail executive, Richard is leading the development of a world class experience at Fourpost stores. In this role, he has implemented new initiatives and strategic leadership strategies to support brand growth and optimize retail operations across the company. Prior to joining Fourpost, Richard spearheaded growth at multiple retail organizations, including Rue21, Ann Taylor, and Charlotte Russe, by developing and improving new and existing markets, building high-performance teams, and fostering cultures that focus on client experience.

Dennis Yuscavitch

Vice President of Product Marketing

Outbrain

Dennis Yuscavitch
Dennis Yuscavitch
Vice President of Product Marketing
Outbrain

Dennis Yuscavitch is a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.

2019 Advisory Board

Aline Clavellina

Managing VP / Director General

Beliv

Aline Clavellina
Aline Clavellina
Managing VP / Director General
Beliv

Beliv focuses its experience in creating products and brands through innovation and functionality to renovate and create new categories. Beliv´s vision is the largest healthy beverage company in Latin America for a population that seeks balance between health, happiness and well-being. Learn more at http://cbc.co/en/strategic-partners/beliv.

Michaela Giovengo

Head of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Jodi Goldberg

Head of Industry, Direct to Consumer Retail

Google

Jodi  Goldberg
Jodi Goldberg
Head of Industry, Direct to Consumer Retail
Google

Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 7 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.

Jesse Horwitz

Co-Founder & Co-Chief Executive Officer

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-Chief Executive Officer
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Selena Kalvaria

VP, Brand Marketing

Away

Selena Kalvaria
Selena Kalvaria
VP, Brand Marketing
Away

Selena Kalvaria is the VP of Brand Marketing at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Selena drives the strategy for Away’s brand marketing team, overseeing how the Away brand comes to life and interacts with its community across social media, partnerships, experiential, and more.

After graduating from Princeton University, Selena started her career working on Wall Street before leaving to pursue her passion for understanding the drivers of culture, consumer choice, and brand love. Prior to Away, she worked at Diageo, where she built and led several marketing initiatives for Baileys and Smirnoff Ice brands. Later, she joined Anheuser-Busch as Senior Director of the company’s flavored malt beverage portfolio.

Selena received a B.A. in art and archaeology and a certification in finance from Princeton University, and she received an MBA from Harvard Business School. She lives and works in Manhattan.

Harold Klaje

Global Head of Growth

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Harold Klaje is the Global Head of Growth for Pinterest. In this role, Harold works across teams including global sales, marketing, product engineering, operations, finance and strategy to set and drive the strategic direction as well as identify and execute operational improvements to accelerate growth and revenue.

Prior to Pinterest, Harold spent almost a decade in leadership roles at Google, including his previous position as Google’s Global Managing Director, Business Transformation and Innovation where he was responsible for driving innovation, strategy, planning, operations and transformation globally for the customer care business. While at Google, Harold also built and managed various sales team across multiple regions. Prior to Google, Harold held sales leadership roles at both SolarWinds and Datacraft in Asia.

An experienced global business leader, Harold has an outstanding track record in creating and managing successful sales development and account management teams to drive growth for new business units in highly complex environments. Harold sits on the Interactive Advertising Bureau (IAB) Direct Brand Council and is a graduate of Erasmus University Rotterdam, School of Management. He currently resides in the San Francisco Bay Area with his wife, two sons and two cats.

Danielle Lee

Vice President, Global Head of Partner Solutions

Spotify

Danielle Lee
Danielle Lee
Vice President, Global Head of Partner Solutions
Spotify

Danielle Lee is Vice President, Global Head of Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing, creative solutions and advertiser research and insights.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences, across audio, video, and audience solutions.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

A three-time honoree of Business Insider’s Most Powerful Women in Mobile Advertising, Danielle is a member of the Executive Leadership Council. Billboard named Danielle to its 2019 Branding Power Players list and she was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018. Danielle also serves on the Board of Directors for the Interactive Advertising Bureau and American Documentary, acts as an executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.

Jeffrey Lin

Co-Founder

FANCHEST

Jeffrey Lin
Jeffrey Lin
Co-Founder
FANCHEST

JB Osborne

Co-Founder & CEO

Red Antler

JB Osborne
JB Osborne
Co-Founder & CEO
Red Antler

JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.

A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.

JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.

Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.

Jonathan Shriftman

Founder

Solé Bicycles

Jonathan Shriftman
Jonathan Shriftman
Founder
Solé Bicycles

Melanie Travis

Founder and CEO

Andie Swim

Melanie Travis
Melanie Travis
Founder and CEO
Andie Swim

Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).

Agenda
Day 1: Tuesday, November 19, 2019
8:00 am - 5:30 pm
Pre-Event Training Day: The Brand Building Academy
Separate Registration Required.

IAB is excited to announce The Brand Building Academy, taking place the day prior to the IAB Direct Brand Summit. This exclusive hands-on Training Day will give brand attendees exclusive first-hand knowledge from thought-provoking industry experts to position their brand for upcoming trends and rapidly evolving customer behaviors. This Training Day is only open to qualified brand marketers and media buyers. Learn More.

Day 2: Wednesday, November 20, 2019
7:30 am - 8:30 am
Female Founders Breakfast
Sponsored by the IAB Women Visionaries Partners

Rachel Cohen

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Divya Gugnani

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Sarah LaFleur

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Carolyn Rush

Worn

Carolyn  Rush
Carolyn Rush
Co-founder & Interim CEO
Worn

Carolyn is the Co-founder at Worn, the leading creative agency building brands for women. Since launching Worn in 2013 with Nicole Corbett, she’s built brands and global campaigns, from startups to Fortune 500s alike, focused on the needs of women. From Bumble campaigns to the world’s first CPG menopause line by Proctor & Gamble, Rush takes on projects that radically re-shape the way women are thought about, talked about, and represented. Her work has been featured in the New Yorker, Fast Company, and the New York Times.

Passionate about supporting the next generation of women, Carolyn is an advisor at #BUILTBYGIRLS, a 1:1 mentorship program for young women. She’s also a founding member of Dreamers // Doers, a community of female entrepreneurs, investors, and advisors. She can be found in Brooklyn doing a number of things, like being a doula, teaching Jazzercise classes with her mom, or attempting to play the drums.

8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 9:45 am
Welcome and Direct Brand Founders Insights
Randall Rothenberg kicks off the second annual Direct Brand Summit with a deep dive into the Direct Brand Founders Insights Study. Learn about the strategies, operations, and models used by the key decision-makers behind today’s disruptor brands.

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

9:50 am - 10:15 am
The Experience Experience
As more and more direct brands have embraced the move into physical retail, the consumer must remain at the heart of every touchpoint. Key to this shift are immersive experiences that provide the same level of customer service that consumers have come to expect from these digitally native brands. In this session, Brian Berger shares why he chose to go all-in on the newly developed Hudson Yards, and what he’s learned from his first year in brick-and-mortar.

Brian Berger

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

10:20 am - 10:45 am
Pioneering Sustainability by Owning the Supply Chain
Over the past few years, more consumers have started voting with their wallets by supporting eco-friendly brands. In response, there has been a massive surge of companies promoting their green initiatives—from sustainable product lines to CSR initiatives—but, not all are created equal. Rothy’s has built sustainability into its DNA; by reimagining what a shoe company looks like, Rothy's owns every step of production to transform repurposed plastic water bottles into beautiful shoes. Kerry Cooper shares how Rothy's owns the entire supply chain—from its workshop to every customer interaction—unlocking sustainability at scale.

Kerry Cooper

Rothy's

Kerry Cooper
Kerry Cooper
President & Chief Operating Officer
Rothy's

Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of a company growing a loyal, empowered community of female customers with its beloved everyday flat.

Prior to joining Rothy’s in February 2018, Kerry was CEO of Choose Energy, leading the marketplace to acquisition in 2017. She served as COO and CMO of e-tailer ModCloth.com, where she scaled marketing, merchandising, supply chain, customer care, and fulfillment efforts across the US. Before ModCloth, Kerry led marketing and strategy for Walmart.com as CMO and VP of Global Ecommerce. Prior, she served as SVP of Retail and Planning for the Dockers brand at Levi’s.

Kerry is currently an entrepreneur-in-residence at Harvard Business School, on the Advisory Board of Wirecutter, a New York Times company, and on the board of directors at BevMo!. She holds an MBA from Harvard University and an undergraduate degree in mechanical engineering from the University of Texas at Austin.

10:50 am - 11:00 am
YouTube’s Superpower
Over 2 billion people visit YouTube each month to watch interesting and entertaining videos and to get their every-day needs met. Find out how you as a brand can leverage YouTube’s superpower to drive real results for your business.

Sponsored by:

Jodi Goldberg

Google

Jodi  Goldberg
Jodi Goldberg
Head of Industry, Direct to Consumer Retail
Google

Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 7 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.

11:00 am - 11:45 am
Networking Break
Location: First Floor Gallery and Forum
11:45 am - 12:30 pm
Breakout A: The Future of Experiential Retail
Topics Include:

• What are the in-store experiences that online shoppers have come to expect, and how do brands differentiate themselves from more traditional retail experiences?

• How do you attribute store success (direct) versus e-commerce lift (in-store market)?

• How do brands think about their growth strategy for stores (flagship only vs. multi-unit rollout vs. pop-up)?

Sponsored by:

Michelle Cordeiro Grant

LIVELY

Michelle Cordeiro  Grant
Michelle Cordeiro Grant
Founder & CEO
LIVELY

Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born.

Stephen Kuhl

Burrow

Stephen  Kuhl
Stephen Kuhl
Co-Founder & CEO
Burrow

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital. He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Zak Normandin

Iris Nova

Zak Normandin
Zak Normandin
Founder & CEO
Iris Nova

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model.

Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

Richard Ybarra

Fourpost

Richard Ybarra
Richard Ybarra
Vice President of Retail
Fourpost

Richard Ybarra is the Vice President of Retail at Fourpost, a Retail Growth Platform for digitally native brands. As an experienced business leader and retail executive, Richard is leading the development of a world class experience at Fourpost stores. In this role, he has implemented new initiatives and strategic leadership strategies to support brand growth and optimize retail operations across the company. Prior to joining Fourpost, Richard spearheaded growth at multiple retail organizations, including Rue21, Ann Taylor, and Charlotte Russe, by developing and improving new and existing markets, building high-performance teams, and fostering cultures that focus on client experience.

11:45 am - 12:30 pm
Breakout B: Cracking the Code: Scaling Customer Acquisition on TV
Topics Include:

• What are best practices for navigating the path from getting started to being “always on”?

• How should brands optimize their TV spend for customer acquisition, awareness, or a hybrid of the two?

• What are attribution best practices and pitfalls?

• What are the key planning, buying, and measurement decisions marketers should anticipate when buying TV?

Sponsored by:

Sam Bloom

Camelot Strategic Marketing & Media

Sam Bloom
Sam Bloom
GM Interactive
Camelot Strategic Marketing & Media

Shaun Farrar

Monster.com

Shaun Farrar
Shaun Farrar
Senior Director of Global Media
Monster.com

Jennifer Duffy Halloran

MassMutual Financial Group

Jennifer Duffy Halloran
Jennifer Duffy Halloran
Head of Marketing and Brand
MassMutual Financial Group

Preetham Mallikarjuna

Simulmedia

Preetham Mallikarjuna
Preetham Mallikarjuna
Chief Product Officer
Simulmedia

Preetham Mallikarjuna is Chief Product Officer at Simulmedia, a TV ad platform that enables predictable, scalable performance. Preetham rejoined Simulmedia from ESPN, where he had been Linear Ad Product Lead until February 2018. Until March 2016, Preetham served as Senior Vice President of Product Strategy at Simulmedia, responsible for leading product innovation and next generation products.

Preetham brings over a decade of experience working with enterprise data platforms, creating data-driven products, and implementing analytics to drive decision making for Fortune 500 companies to start-ups. Prior to joining Simulmedia in 2012, Preetham was an Associate at Goldman Sachs, working in the Data Management & Analytics group in Global Investment Research. Previously he served as co-owner and Director of Operations for an investigations boutique, OmniWatch Intelligence Services, which was acquired by Pinkerton Consulting and Investigations, Inc. He began his career as a data engineer in Sales and Trading Technology at Goldman Sachs. Preetham holds a bachelor of science in Information Systems and Finance from New York University.

11:45 am - 12:30 pm
Breakout C: The Marriage of Brand and Performance
Topics Include:

• What investments do you make in your brand? What is considered a brand expenditure?

• How do you measure the value of your brand as part of your overall performance?

• What do you think traditional brand marketers can learn from the success of DTC brands?

• What do you think DTC brands should start doing today to manage for the long run?

• How should marketers look at subscription services in relationship to brand awareness?

Sponsored by:

Tiffany Coletti Kaiser

Digital Remedy

Tiffany Coletti Kaiser
Tiffany Coletti Kaiser
Executive Vice President of Marketing
Digital Remedy

Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.

Kyle Maurer

Monster Energy

Kyle Maurer
Kyle Maurer
Vice President, Global Digital
Monster Energy

Ryan McIntyre

Porter Road

Ryan  McIntyre
Ryan McIntyre
GM of Digital
Porter Road

Ryan McIntyre is the General Manager of all Digital Initiatives at Porter Road. He prides himself as a world-class digital marketer and his ability to use insights and empathy to build brands and forge strong brand relationships. He worked at Thumbplay for almost six years where he worked as both the Senior Director and VP of Strategic Marketing Analysis. Ryan then spent the next four years working at Thrillist Media Group where he was CMO and Head of Data across both the media and commerce business, before making it to Porter Road in July 2017. His career to date has undoubtedly given him the expertise to set high-level strategy and execute on a tactical level for businesses.

12:30 pm - 1:45 pm
Networking Lunch
Location: First Floor Gallery and Forum
1:45 pm - 3:00 pm
Legal Guidance for Direct Brands
Concurrent to Main Stage

Topics Include:

• What corporate legal issues should founders keep top-of-mind as their companies grow – e.g., legal issues from raising money to recruiting employees?

• What commercial and IP issues must direct brands understand to protect their companies?

• What do brands need to know about the changing regulatory landscape as it relates to privacy?

Dror Futter

Rimon Law

Dror Futter
Dror Futter
Partner
Rimon Law

Dror Futter focuses his practice on startup companies and their investors, and has worked with a wide range of technology companies. His fifteen years’ experience as in-house counsel includes positions with Vidyo, Inc., a venture-backed videoconferencing company, and New Venture Partners, a venture fund focused on corporate spinouts. Prior to that, Mr. Futter was Counsel to the CIO of Lucent Technologies, as well as supporting parts of its sourcing organization.

Mr. Futter’s practice has four main focus areas:

  • External General Counsel
  • Venture Finance/Corporate
  • Transactional IT & IP
  • Enterprise Blockchain

Prior to joining Rimon, Mr. Futter was a partner at the McCarter & English law firm where he was part of the Corporate Department and Venture Capital Practice Group.
Mr. Futter is a 1986 magna cum laude graduate of Princeton University and 1989 graduate of Columbia University School of Law. He also earned an Executive MBA in 1999 from the American Electronics Association Executive Institute of Stanford University.

Further to his academic and legal career accomplishments, Mr. Futter is a recognized thought leader in the areas of venture capital and technology transactions. Among other things, he serves on the Model Forms Drafting Group of the National Venture Capital Association, the legal advisory board of the Angel Capital Association and Legal Working Group of the Wall Street Blockchain Alliance. He is also a frequent speaker on venture-related topics for area Meetups and conferences.

In addition, Mr. Futter is an Entrepreneur in Residence at the Stevens Venture Center of the Stevens Institute of Technology and a Mentor at Princeton University’s Keller Center, the Columbia IBM Blockchain Accelerator and SOSV’s dLab Accelerator.

Julie Park

Morrison & Foerster, LLP

Julie Park
Julie Park
Partner
Morrison & Foerster, LLP

Julie Park, Partner at Morrison & Foerster, LLP, focuses her practice on protecting her clients’ products throughout the product life cycle. Drawing on her deep technical and legal experience, she counsels clients on consumer product safety regulation and pharmaceutical and medical device preemption. She manages complex and multijurisdictional litigation both in state and federal court and also guides clients through product recalls. Julie’s dedication to her clients has resulted in her selection by Super Lawyers as a “San Diego Rising Star” in 2015–2017. In 2019, Julie was named to the Daily Journal’s Top Women Lawyers in California list. Julie is also an editor and frequent contributor to the firm’s Class Dismissed blog.

Matt Savare

Lowenstein Sandler

Matt Savare
Matt Savare
Partner
Lowenstein Sandler

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.

His work also includes counseling clients on information privacy and data security issues, cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.
Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

Michael Signorelli

Venable Partners

Michael Signorelli
Michael Signorelli
Partner
Venable Partners

Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. Mike regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. He represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.

1:45 pm - 3:00 pm
DEEP DIVE: Growth Accounting and Optimization
Concurrent to Main Stage

Small, intimate hands on workshop, presented by Akshay Rathod, Founder, USONIA

Topics Include:

• What are the biggest opportunities for bottom-line growth in your business?

• How can you take a holistic approach toward user growth to encompass CPA, LTV, and user experience?

• What are best practices for conversion rate optimization?

Akshay Rathod

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

1:45 pm - 2:15 pm
The Talent Gap: Creating an Authentic Culture
The shift in the way brands are sold has created a need for new skill sets and capabilities. At the same time, emerging brands are creating cultures to attract and retain top talent. Learn how Brooklinen has identified the right people to help drive its business forward, and the lessons the founders have learned about the importance of an internal feedback loop.

Rich Fulop

Brooklinen

Rich Fulop
Rich Fulop
Co-Founder & Chief Executive Officer
Brooklinen

Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the best sheets ever. 
 


After graduating from New York University (NYU) in 2003, Rich spent four years working through the ranks in the finance industry until the pesky Recession redirected his path. Rich decided to go back to the drawing board, returning to NYU to hone his entrepreneurial chops within the Stern School of Business — on a full-ride scholarship, no less.

In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Sahil Patel

The Wall Street Journal

Sahil Patel
Sahil Patel
Reporter
The Wall Street Journal

Sahil Patel is reporter covering tech, video and marketers for The Wall Street Journal’s CMO Today. Previously, he was the media editor at Digiday, where his responsibilities include reporting on the video, OTT and TV industries, as well as overseeing the media reporting team’s coverage of the business of publishers and media platforms. During his time as a journalist, Sahil has appeared as a guest speaker at multiple festivals and industry events including CES, Cannes Lions, N.Y. Advertising Week, the New York Media Festival, the New York Television Festival, NATPE, VidCon, Social Media Week, and NPR’s “On the Media” program. He is a graduate of Vanderbilt University.

2:15 pm - 2:30 pm
The Value of Privacy
Surveys show that consumers are ready for more stringent data privacy laws; new California regulation kicks off in January (CCPA) with other states primed to follow; and the digital advertising ecosystem is seeking ways to win on a new playing field. We need to know: do consumers understand how their data is being used by marketers? Some are willing to exchange their data for personal benefit. Here we discover why these consumers are willing to monetize their PII data, and the value they place on targeted advertising.

Sponsored by:

Susan Hogan

IAB

Susan Hogan
Susan Hogan
Senior Vice President, Research & Measurement
IAB

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

Kristoffer Nelson

SRAX

Kristoffer  Nelson
Kristoffer Nelson
Chief Operating Officer
SRAX

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management technology company publicly traded on the Nasdaq: SRAX. He is also co-founder of the company’s blockchain identification graph technology platform, BIGtoken, which is the first consumer managed data marketplace where people can own and earn from their data. With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer serves on the IAB Data Center of Excellence and is an industry thought leader in consumer data rights and data permissions technology.

2:35 pm - 3:00 pm
Breaking Barriers: Diversity in the Disruptor Economy
The disruptor economy has the power to break many barriers to entry that once existed in the world of entrepreneurship. Digitally native brands have created entirely new opportunities for products, founders, and experiences that traditional brands may have missed.

Mayur Gupta

Freshly

Mayur  Gupta
Mayur Gupta
Chief Marketing Officer
Freshly

Mayur Gupta is the Chief Marketing Officer at Freshly where he is leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. His mission is to build a household lifestyle brand at the intersection of health & wellness, brilliant taste and convenience. He is leading the vision and strategy to establish a data-inspired ecosystem that delivers valuable personalized experiences at every point in a customer’s journey, directly impacting their health and wellness goals.

Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotify’s 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and
ongoing participation; maximizing top line growth with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. The growth mission also included establishing the MarTech/AdTech and Ad Effectiveness & Measurement capabilities needed to grow Spotify’s ad revenue from the free tier. His charter included Global Always-On Planning & Framework, Audience Research, Insights and Segmentation, CRM and LTV Management, Ad Effectiveness and Marketing Analytics, Marketing Technologies & Platforms, Creator Marketing, Product Marketing, Marketing Ops and an underlying Growth and Innovation function for the enterprise.

Mayur also sits on the Board Of Directors for D’Addario and TropicSport guiding the CSuite in their respective digital transformation and growth journeys.

Mayur was the Chief Marketing Officer at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. The goal: to ultimately CHANGE CONSUMER BEHAVIORS and drive top line growth for the company through seamless consumer experiences.

In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM’s CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups. He frequently writes on the convergence of Marketing, Technology, Creative and StoryTelling to fundamentally change consumer behaviors and has been a big proponent of putting the HUMAN at the CENTER.

A self starter, digital evangelist, marketing technologist & innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s. Adept at influencing Senior Executives, company Presidents and the C-Suite in high stakes decision making, negotiations, strategic partnerships & public speaking and writing.

Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others; he lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units.

He is a Buddhist and lives in Chicago with his wife and two beautiful daughters who help do his Human Revolution each day J. If he were not here, he would be playing Cricket for India 🙂 or Tennis for the USA.

Danielle Lee

Spotify

Danielle Lee
Danielle Lee
Vice President, Global Head of Partner Solutions
Spotify

Danielle Lee is Vice President, Global Head of Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing, creative solutions and advertiser research and insights.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences, across audio, video, and audience solutions.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

A three-time honoree of Business Insider’s Most Powerful Women in Mobile Advertising, Danielle is a member of the Executive Leadership Council. Billboard named Danielle to its 2019 Branding Power Players list and she was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018. Danielle also serves on the Board of Directors for the Interactive Advertising Bureau and American Documentary, acts as an executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.

3:15 pm - 4:00 pm
Breakout A: The Next Phase: From Emerging Brand to Omni-Channel Retailer
Topics Include:

• How do you build the foundation for omni-channel from day one, even as a small e-commerce business?

• When is the right time to launch into offline marketing channels? When is the right time to open retail?

• What is the right way to think about channel integration to drive growth?

Sponsored by:

Aaron Sanandres

UNTUCKit

Aaron Sanandres
Aaron Sanandres
Co-Founder & CEO
UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

Polly Wong

Belardi Wong

Polly  Wong
Polly Wong
Managing Partner
Belardi Wong

Polly has more than 20 years of experience working at and with the best retail brands in the industry, across apparel, home, food/gift, and the children’s market. She joined Belardi Wong more than 10 years ago to help transform the company into a full-service marketing firm, and her experience includes business strategy across all channels for large omni-channel retailers, online retailers, emerging brands, and catalogers. Today, with an inside view to more than 200 retailers, Polly is committed to providing industry-leading insights and trends across channels and categories, with an emphasis on leveraging data and technology to push retail forward. A very busy working mom, when she has a free minute she loves nothing more than a glass of wine over a game of Boggle with her kids.

3:15 pm - 4:00 pm
Breakout B: Using Data and Analytics to Drive a Brand TV Advertising Campaign
Topics include:

• How do DTC brands like Roman take the next step with TV advertising beyond acquisition and into brand optimization?

• What was the short and long-term impact of evolving their TV strategy?

• Which tactics did Roman use to test what networks and creatives work best?

• How was data used to buy media that would drive high reach?

• What were the results of Roman's sponsorship and brand integration with Major League Baseball?

Sponsored by:

Will Flaherty

Ro

Will Flaherty
Will Flaherty
Vice President, Growth
Ro

As VP of Growth at Ro, Will Flaherty leads Ro’s 12 person growth team and oversees all customer acquisition for Ro’s consumer telemedicine brands Roman, Rory and Zero. Prior to joining Ro, Will was Head of Growth Marketing at Rent the Runway, and prior to Rent The Runway, VP of Growth Marketing at SeatGeek.

Philip Inghelbrecht

Tatari

Philip Inghelbrecht
Philip Inghelbrecht
Chief Executive Officer and Co-Founder
Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world. Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.Philip is also an active investor and advisor. Born in Belgium, he currently lives in San Francisco and when not spending time with his family, he enjoys skiing or kiteboarding.

3:15 pm - 4:00 pm
Breakout C: From Dreams to Decisions
Topics Include:

• How do direct brands take people from “I’m dreaming of that” to “I’m doing that”?

• How can brands leverage visual search to empower consumers to discover new products and take action?

• How can the notion of “always on” inspiration help build great brands?

Sponsored by:

Courtney Bante

Pinterest

Courtney Bante
Courtney Bante
Creative Strategist
Pinterest

Courtney Bante (@cbante) is a seasoned advertising creative turned creative strategist for Pinterest. Courtney specializes in activating emerging verticals and scaling creative efficiencies across Pinterest’s largest advertisers. Before joining Pinterest, Courtney was a creative at Leo Burnett Chicago working on integrated campaigns for brands such as Firestone, Allstate, Kraft, Marshall’s and P&G. She’s currently pinning Christmas dinner ideas and honing in on some Sticky Toffee Pudding recipes. 

4:00 pm - 4:45 pm
Networking Break
Location: First Floor Gallery and Forum
4:45 pm - 5:30 pm
Building a Cutting Edge Data Strategy as a Growth Brand
Concurrent to Main Stage

Today's DTC growth brands aren’t waiting for a Series D to scale strategies and channels that many legacy brands have yet to adopt. Join Made In CEO & Co-Founder Chip Malt and LiveRamp’s Director of Data Strategy, David Popkin for a fireside chat on how Made In Cookware is rattling pots and pans with its cutting edge data strategy.

Topics Include:

• As growth brands scale on social, see performance plateau, and costs rise with native lookalike models, how can brands develop an in-house modeling approach?

• Why is it important to start testing third-party data early, and how should brands evaluate data on different activation channels?

• How does Made In enter new channels without agency support, and what are the trade-offs?

Sponsored by:

Chip Malt

Made In

Chip Malt
Chip Malt
CEO & Co-Founder
Made In

After starting his own web design company in college, Chip moved to New York City to work the trade floor for an investment bank. During this time, Chip discovered his love of cooking when he and childhood longtime friend (and future Made In co-founder) Jake Kalick began hosting family-style dinners for friends. Seemingly unconnected at the time, Chip realized that entrepreneurship was the only way to truly drive his own career and he left NYC for San Francisco for a degree from Berkley Haas School of Business. As Chip continued to cook and host family dinners he realized he was unable to find any quality cookware that fit his budget or lifestyle.  

 

After a stint at Rhone, an athletic apparel collection, Chip decided to combine his talents and passions and reached out to his friend, Jake Kalick to help him create a cookware line that could change the industry- one that would be of great quality, affordable, and approachable to the home chef. Made In was born.  

David Popkin

LiveRamp

David Popkin
David Popkin
Director, Data Strategy
LiveRamp

David Popkin is Director, Data Strategy at LiveRamp, where he leads marketplace commercialization for LiveRamp’s IdentityLink Data Store. David and his team help develop and deploy advanced person-based marketing solutions for LiveRamp’s clients. Prior to LiveRamp, David was Director of Business Development at Colabo and Vice President at Gerson Lehrman Group. David graduated from Duke University and received his MBA from UC Berkeley’s Haas School of Business.

4:45 pm - 6:00 pm
DEEP DIVE: Reducing Supply Chain Cost Drivers
Concurrent to Main Stage

Small, intimate hands on workshop, presented by Shelley Lin, supply chain consultant

Topics Include:

• What are the biggest cost drivers in your supply chain, and what can you do about it?

• What are the biggest cost drivers inside and outside your four walls?

• What questions should you be asking your 3PL provider or be thinking about as you search for your next 3PL provider?

• What are the most common pitfalls brands find in their 3PL search and relationship?

Shelley Lin

Former Vice President of Supply Chain, Warby Parker

Shelley Lin
Shelley Lin
Supply Chain Consultant
Former Vice President of Supply Chain, Warby Parker

Shelley Lin is an independent consultant with over 25 years of experience in supply chain strategy, operations, and process design.  She has held senior management positions at Fortune 500 companies, such as Levi Strauss, Bristol-Myers Squibb, Accenture, and at start-ups, such as Shoedazzle and Warby Parker, where she was Vice President of Supply Chain.  Shelley has led teams overseeing domestic and international supply chains, and built supply chain organizations from the ground up, including putting in processes and tools to help a company support a growth of 6x in less than three years.  She has worked for or consulted to companies in the health and beauty, apparel, footwear, early learning, high tech, 3PL, transportation, and CPG verticals.

She holds a bachelors degree in civil engineering and MBA, both from Rensselaer Polytechnic Institute, and enjoys tennis, the New York Times crossword puzzle, music, and learning about new cultures.

4:45 pm - 5:15 pm
The Odd Couple: An Unlikely Retail Duo Tackles Direct-to-Consumer and Brick-and-Mortar
Join Scott Thaler and Joe Megibow as they discuss the intersection of digital and physical retail from two very different perspectives: direct-to-consumer and traditional brick-and-mortar. This duo shares how the two companies have created synergies, and how their efforts have driven demand for both brands in the digital and physical retail space. Learn more about how Mattress Firm and Purple’s marketing efforts complement each other, and how the two brands lean on each other in the marketing lifecycle.

Joe Megibow

Purple

Joe Megibow
Joe Megibow
Chief Executive Officer
Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Scott Thaler

Mattress Firm

Scott Thaler
Scott Thaler
Chief Marketing Officer
Mattress Firm

Scott Thaler joined Mattress Firm as the Chief Marketing Officer in April 2018. With more than two decades of marketing and advertising experience, Thaler has been a trailblazer in leading nationally recognized retail-focused campaigns that drive results.

In his role as CMO, he is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving our omni-channel marketing approach. Thaler leads the strategy and implementation for advancing Mattress Firm’s brand marketing, consumer insights & engagement, and retail marketing activations.

Prior to Mattress Firm, Thaler enjoyed a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he touched over 50 accounts and played an integral role on retailer, quick service restaurant and furniture brand accounts, including McDonald’s, Party City, Michaels, Ashley Furniture, Papa John’s and Mattress Firm. Thaler graduated from the University of Florida with a B.S. in Public Relations, Advertising and Business Administration. When he isn’t immersing himself in the latest industry trends, Scott enjoys spending time with his wife, Lara and their three children, Ethan, Aiden and Aria.

5:20 pm - 5:30 pm
Podcasting Goes Digital
The US podcast marketplace is projected to reach $1 billion by 2021. What’s driving the growth, and how can DTC brands gain a foothold in the marketplace? Gain an understanding of how podcasting has caught up to digital with regard to targeting, testing and attribution tracking.

Sponsored by:

Korri Kolesa

ART19

Korri Kolesa
Korri Kolesa
Chief Operating Officer
ART19
5:30 pm - 5:50 pm
Inspired disruption
How people discover brands has shifted. In the crowded DTC space, the magic of discovering new brands relies on inspiring shoppers before they decide what to buy. Join Pinterest and SmileDirectClub as they dive into what it takes for disruptor brands to break through the clutter by creating experiences that inspire consumers and drive results.

Harold Klaje

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Harold Klaje is the Global Head of Growth for Pinterest. In this role, Harold works across teams including global sales, marketing, product engineering, operations, finance and strategy to set and drive the strategic direction as well as identify and execute operational improvements to accelerate growth and revenue.

Prior to Pinterest, Harold spent almost a decade in leadership roles at Google, including his previous position as Google’s Global Managing Director, Business Transformation and Innovation where he was responsible for driving innovation, strategy, planning, operations and transformation globally for the customer care business. While at Google, Harold also built and managed various sales team across multiple regions. Prior to Google, Harold held sales leadership roles at both SolarWinds and Datacraft in Asia.

An experienced global business leader, Harold has an outstanding track record in creating and managing successful sales development and account management teams to drive growth for new business units in highly complex environments. Harold sits on the Interactive Advertising Bureau (IAB) Direct Brand Council and is a graduate of Erasmus University Rotterdam, School of Management. He currently resides in the San Francisco Bay Area with his wife, two sons and two cats.

John Sheldon

SmileDirectClub

John Sheldon
John Sheldon
Chief Marketing Officer
SmileDirectClub

John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights.

John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Northeast’s leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem.

John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania.

5:50 pm - 6:00 pm
Closing Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

6:00 pm - 7:00 pm
Networking Reception
Location: First Floor Gallery and Forum

Sponsored by:

Day 3: Thursday, November 21, 2019
8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 9:45 am
Breakout A: The Future of Podcast Attribution
Topics Include:

• What are best practices in podcast attribution, and how can the industry work through the various attribution methods?

• What are the advantages and disadvantages of embedded and dynamic ads from an attribution perspective?

• How do you determine success with attribution, given the lack of widely adopted standards and fragmented platforms?

Sponsored by:

Lara Driscoll

thredUp

Lara Driscoll
Lara Driscoll
Senior Manager, Influencer Marketing,
thredUp

Lara is the head of Influencer Marketing at thredUP. She is focused on driving new customer growth through strategic partnerships with content creators who inspire their audiences to think secondhand first. She launched thredUP’s first influencer program over three years ago which quickly became one of thredUP’s top acquisition channels, and she developed the company’s extensive podcast advertising program to further spread thredUP’s mission and acquire new customers. Lara is passionate about helping consumers shop more sustainably and save money while they’re at it. Lara is a graduate of UCLA and resides in sunny San Diego.

Hernan Lopez

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Stephen Smyk

Veritone One

Stephen  Smyk
Stephen Smyk
Senior Vice President, Podcasting and Influencer Marketing
Veritone One

Stephen Smyk is SVP of Podcasts and Influencer Marketing at Veritone One and brings over 20 years of Growth Marketing experience across a variety of channels. Prior to entering an agency environment, Stephen was on the founding team of multiple startups, where he built effective customer acquisition programs that helped ensure multiple successful exits. In 2002, Stephen founded Performance Bridge Media with a focus on helping brands grow their own customer acquisition channels. A pioneer in the space, he placed some of the first podcast ads back in 2005—and has scaled podcast advertising as the industry has continued to grow since. Stephen built Performance Bridge into the largest dedicated podcast agency in the industry prior to its 2018 acquisition by Veritone One, and has launched and scaled the customer acquisition strategy of some of the biggest podcast advertisers in the world.

Marshall Williams

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

9:00 am - 9:45 am
Breakout B: Leverage YouTube’s Superpower to Drive Business Results
Topics Include:

• What are key trends and consumer behavior on YouTube?

• How has YouTube transformed a business in a highly competitive landscape?

• How can brands effectively integrate YouTube into their marketing strategy in 2020 and beyond?

Sponsored by:

Matt DeCelles

WilliamPainter

Matt DeCelles
Matt DeCelles
Co-Founder
WilliamPainter

Daniel Pahl

TechStyle Fashion Group

Daniel Pahl
Daniel Pahl
Vice President of Media and Customer Acquisition
TechStyle Fashion Group

Daniel is a marketing veteran, who has spent 18+ years in the digital media landscape. His experience spans across a wide range of verticals including, fashion retail, ecommerce, home goods & services, as well as marketplaces – such as eBay.

As VP of Media and Customer Acquisition, he now oversees paid search, affiliate, SEO, and all video related advertising programs for the fast fashion brand-incubating giant, TechStyle including YouTube, OTT, and linear TV. After spending three years overseeing all European acquisition strategy for TechStyle, he jumped at the opportunity to expand his role to North America and join the greater team headquartered in Los Angeles.

As an avid runner, Daniel has run the full distance between the European office in Berlin and the headquarters in LA, since joining TechStyle in 2014. His next goal? Run back.

Therese Parkes

Google

Therese Parkes
Therese Parkes
Head of Disruptive Retail
Google

Therese Parkes is the Head of Disruptive Retail in NYC for Google and responsible for leading a team and engaging with the C-Suite of her customers like Etsy, Peloton and Casper, solving their toughest business challenges and helping them grow.

Therese joined Google in October 2014 to help support the newly acquired Adometry business in the capacity as Head of Solution Consultants. Previous to Google, Therese spent 5 years at Marin Software starting in London and ending up in NY as the VP of Strategic Customers. Prior to that experience, Therese has worked in Customer Loyalty Marketing and Sales for Expedia, T-Mobile, Microsoft and ESPN.

9:00 am - 9:45 am
Breakout C: From Branding to Bonding: The New Normal of Multi-Channel Storytelling
Topics Include:

• What are best practices for approaching content from a channel by channel perspective, and what creative works best on each platform?

• How must brands think about authentic storytelling in a world where consumers have more choices than ever?

• What do brands need to consider when developing their voice and building out a community?

Sponsored by:

Leslie Emmons Burthey

FabFitFun

Leslie Emmons Burthey
Leslie Emmons Burthey
Vice President of Marketing
FabFitFun

Leslie oversees a team of over 40 marketers at FabFitFun. She oversees FabFitFun’s digital and offline advertising and branding; influencer marketing; CRM and editorial content. Her team utilizes all major social and PPC channels, and are at the forefront of testing new platforms. She works closely with engineering and design on product management to ensure that our platforms and features are optimized for the best user experience. She also leads our consumer insights efforts to gather actionable data about our members and their desires to deliver an ever-evolving and personalized experience.

Vivian Chang

The Clorox Company

Vivian Chang
Vivian Chang
Vice President, Growth, Nutranext
The Clorox Company

Vivian is the VP of Growth for Nutranext DTC, part of The Clorox Company. Nutranext is a leading health and wellness company providing innovative, science-backed vitamins and supplements across retail, e-commerce and direct to consumer channels. In this role, Vivian is responsible for accelerating growth through data-based strategies and programs and bridging direct response with brand building across the portfolio of brands.

Previously while at Plated, a subscription meal kit company, she was Senior Director of Marketing overseeing multi-channel marketing and analytics. Vivian also led RetailMeNot’s efforts to grow traffic and loyal users for the U.S. brand with a focus on digital media, mobile app acquisition and attribution modeling. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from Northwestern University.

Colleen Conkling

Bonobos

Colleen Conkling
Colleen Conkling
Senior Director of Brand Marketing & PR
Bonobos

Colleen Conkling is the Senior Director of Brand Marketing and PR at Bonobos, the menswear brand known for better-fitting clothing and exceptional customer service. 

With nearly 15 years of experience in marketing, brand management, and communications, Colleen has helped countless brands across industries launch impactful, creative marketing and brand campaigns. Since joining Bonobos last year, Colleen has played an instrumental role in bringing the brand’s philosophy around “creating a world where we all fit” to life, including 2018’s “Evolve the Definition” campaign and the “All Kinds of Family” holiday campaign as well as this year’s “Allyship at Bonobos,” which inspired men to become proactive players in the fight for gender equality. Most recently, she launched “America’s Fit Story,” a journey across the country to discover how men have found their own unique fit.

Colleen began her career in PR and corporate communications for a boutique management consulting firm, eventually leading company rebranding strategy and execution. After a brief stint in Beijing writing for an expat magazine, Colleen graduated with an MBA from Northwestern’s Kellogg University and joined The Coca-Cola Company. While there, Colleen led experiential marketing and innovation efforts for vitaminwater, launched a new brand in fruitwater, and spearheaded POWERADE’s ‘Just a Kid’ campaign for the 2016 Summer Olympics in Rio. 

In addition, Colleen holds a B.A. in Literature from Harvard University. She currently resides in Brooklyn with her husband David, daughter Calliope, and dog Moxie.

Nicole Williams

Mack Weldon

Nicole Williams
Nicole Williams
Vice President of Brand Marketing
Mack Weldon

Nicole Williams is the VP of Brand Marketing of digitally native menswear brand Mack Weldon. Mack Weldon is reinventing men’s essentials with smart design, performance fabrics, and a simple customer experience.

Prior to joining Mack Weldon, Nicole was responsible for brand marketing at The Absolut Company/Pernod Ricard, NET-A-PORTER, NYLON Magazine, and Nasty Gal, as well as running her own boutique creative and brand marketing agency, Breakfast with Alice. Nicole graduated with a Bachelor of Fine Arts in Fashion Design from Parsons School of Design and continued his education at Brunel University, in London, where she received a Masters in Design and Branding Strategy.

Dennis Yuscavitch

Outbrain

Dennis Yuscavitch
Dennis Yuscavitch
Vice President of Product Marketing
Outbrain

Dennis Yuscavitch is a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.

10:00 am - 10:00 am
General Session Reconvenes
10:00 am - 11:15 am
DEEP DIVE: Now What? Building Cultures that Scale
Concurrent to Main Stage

Small, intimate hands on workshop, presented by Dolores Tersigni, former Chief People Officer at Headspace, Vice President of Talent at Netflix, and currently President at Ellavate, Inc.

Topics Include:

• What are the building blocks for developing a company ethos?

• How do you create a distinctive employment brand that enables you to recruit and retain top talent?

• What are the biggest pitfalls to avoid when building a company culture?

• How should you think about attracting and managing senior executives?

Dolores Tersigni

Ellavate, Inc.

 Dolores  Tersigni
Dolores Tersigni
President
Ellavate, Inc.

Former Chief People Officer at Headspace & Vice President of Talent at Netflix.

Dolores began her career in Recruiting at GUESS in 2000. Then in 2006 she joined Initiative Media where she held Director level roles in both Recruiting and Human Resources. Dolores was brought on in 2011 as Head of People for theAudience before moving into a Vice President role at Netflix in 2013. Most recently Dolores served as the Chief People Officer at Headspace where she led Human Resources, Recruiting, IT and Workplace Experience. Dolores currently serves as the President of Ellavate, Inc.

Dolores has been successful leading and building teams at high growth companies during the initial start-up phase, scale-up phases, as well as mature public companies. She holds a Bachelor’s Degree in Political Science from the University of Massachusetts and a Master’s degree in Criminal Justice from Rutgers University.

Working at the intersection of where the people meet the business, Dolores advises executives at all levels and functions, focusing on leaders in VP and C-level roles. Her approach is direct, pragmatic and supportive. She believes that who you are as a person is who you are as a leader.

As professionals in high-pressure environments, many people are looking for ways to find work / life balance. Dolores believes in creating work / life integration. She will tell you the things you need to hear, even and especially when it’s difficult. By encouraging honesty and transparency, Dolores coaches executives driving towards clarity, managing high-performance teams and being compassionate leaders. She is here to help her clients connect the dots they didn’t even know existed.

Dolores has nearly two decades of experience in People Operations, her primary areas of expertise are: Executive Coaching, Business Partner Support, Human Resources Management, and Organizational Design.

Dolores is currently based in NYC and Los Angeles.

10:00 am - 10:45 am
How Technology and Data are Shaping Shopper Marketing Trends
Concurrent to Main Stage

Topics Include: • Which marketing technologies are the most effective at reaching your target customers at the right time?

• What new technologies and capabilities are being deployed to power marketing campaigns?

• How can brands better market the customer experience across the online and offline journey?

• How can brands better leverage data to recognize and support their consumers’ passions?

Sponsored by:

Ana Andjelic

Mansur Gavriel

Ana Andjelic
Ana Andjelic
Chief Marketing Officer
Mansur Gavriel

Named to Forbes CMO Next, Ana is brand strategy executive, writer and doctor of sociology who specializes in the modern luxury brands. She seamlessly combines technology, business, and creativity and is equally passionate about observing the counterfeit luxury goods scene on Canal street as she is about working with MIT Media Lab students on sustainable materials. You can learn more about her work at www.andjelicaaa.com

Scott Gifis

AdRoll

Scott Gifis
Scott Gifis
President
AdRoll

As President of AdRoll, Scott Gifis is responsible for moving the company towards their mission of empowering ambitious brands to grow their business, regardless of budget, resources, or marketing experience. Gifis has a proven track record of outperforming aggressive business growth expectations, often in hyper competitive or uncertain markets, and a passion for building and leading world-class teams. 

 

As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo’s North American Mid-Market business.  

 

Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters. 

Brian Smith

Winc

Brian Smith
Brian Smith
Co-Founder & COO
Winc

Brian is driven by a passion to share great wine with as many people as possible. The role of Winc co-founder and COO furthers his mission to create and connect great products with today’s consumer. As COO Brian combines his years of experience as a sommelier, winemaker and brand builder to oversee the world’s most innovative and culturally relevant wine program. A firm believer in creative collaboration, Brian led Winc to partner with Charity Water, Baja East and Jonathan Simkhai, among others. Brian and his team of winemakers carefully craft more than 100 wines a year from grape to glass. Prior to Winc, Brian founded successful finance and fashion startups. His previous wine experience includes creating the wine program for the tech-enabled Clo Wine in New York and founding the millennial cult brand Jolie Folle rosé.

10:00 am - 10:20 am
Disruptor Brands’ Media & Acquisitions Strategies: Is the Purchase Funnel Really Dead?
As the direct brand economy evolves, DTC brands are investing their marketing dollars beyond social platform advertising. Discover how, why, and what they are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies differ from those of incumbent brands?

Susan Hogan

IAB

Susan Hogan
Susan Hogan
Senior Vice President, Research & Measurement
IAB

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

10:25 am - 10:50 am
The Industry's Next Big Transformation
Tim Armstrong has been at the center of every industry shift and transformation for the past three decades. Now he is all in on direct-to-consumer. Learn why he believes direct-to-consumer is the future for both brands and consumers.

Tim Armstrong

The DTX Company

Tim Armstrong
Tim Armstrong
Founder & Chief Executive Officer
The DTX Company

Tim Armstrong is the Founder and CEO of the dtx company, where he is focused on building the infrastructure for the direct-brand economy through experiences, platforms, and investments. Current dtx investments include Dirty Lemon, Argent, Olive & June, Niche, Margaux, and ThirdLove.

Armstrong founded a Boston newspaper after graduating from Connecticut College. In 1995, he moved to Seattle to join Paul Allen’s first internet company, Starwave, which was acquired by Disney. Armstrong moved to New York with Disney and worked at ABC/ESPN Internet Ventures. After Disney, he joined Florida Governor Rick Scott’s health-focused cable and internet company, America’s Health Network, which was later sold to News Corp. Armstrong then went on to be a founding team member of Snowball, which went on to IPO on the Nasdaq. Armstrong left Snowball in 2000 to join Google as its first New York employee; he left Google after almost a decade serving as President of the Americas and as a member of Google’s global executive team.

He joined AOL as Chairman and CEO to spin the company out of Time Warner and launch AOL as a publicly traded company on the New York Stock Exchange. After turning AOL around and outperforming the S&P 500 during his tenure as CEO, he sold the company to Verizon Communications. Armstrong joined Verizon as CEO of its digital media division, Oath, and served as a member of its executive team.

Armstrong serves on the boards of Booking Holdings (NASDAQ), Tech:NYC as co-founder, Greenwich Academy for Girls as Chairman, Connecticut College Athletic Club as co-founder, Waterside School and US Olympic & Paralympic Foundation as trustee. He also serves as a loving husband and dad, as well as lacrosse and basketball coach. Armstrong is an avid New England sports fan and Massachusetts native. He is part Camel (Connecticut College graduate) and part Spartan (Lawrence Academy graduate).

F.D. Wilder

McKinsey & Company

F.D. Wilder
F.D. Wilder
Senior Advisory Consultant
McKinsey & Company

F.D. worked in the CPG industry with Procter & Gamble for 37 years leading go-to-market strategy, commercial innovation, and digital transformation worldwide. He spent nearly half of his career living and working overseas (4 countries throughout Latin America), and in global roles.

F.D. was the first Chief Digital Officer of the Global Beauty Sector ($10 billion in revenue), responsible for bringing the “outside in” and increasing the “digital IQ” relative to competition of P&G people and brands in Hair, Skin, and Personal Care, as well as Cosmetics, Salon Professional, and Fine Fragrances.

Following the turnaround of the Beauty business, F.D. was appointed to the newly created position of Head of the eBusiness Unit reporting directly to the CEO (A.G. Lafley). F.D. crafted P&G’s eBusiness growth strategy which integrated digital marketing, eCommerce sales, and IT platforms that lead to year-over-year online sales & profit growth of +35%.

In his last assignment at P&G, F.D. was the Senior Vice President of Go-To-Market Strategy and Innovation. This included creating Signal (i.e., “signals” from the future), P&G’s global thought leadership platform for innovation across product, packaging, communications, and Go-To-Market.

Over the course of his career, F.D. developed and practiced a simple definition of exceptional leadership: i) Sharpest Thinker (applying critical thinking skills); ii) Fastest Learner (embracing a growth mindset); and Most Fit (performing varied work outs of functional movements at high intensity).

F.D. is now a Senior Advisory Consultant with McKinsey & Company. He serves as a strategic advisor to The dtx Company, Neuro Leadership Institute, Fernbrook Capital Management, Evrythng, Sleep Score Ventures, and DePauw University. He is also a member of World 50 and Fast Company Impact Council. F.D.resides in Naples FL. He is a certified Cross Fit trainer and enjoys learning and playing new sports.

10:55 am - 11:20 am
Collaboration: Hatching New Partnerships between Traditional and Challenger Brands
Once considered competition, traditional and challenger brands are forging new partnerships as a point of differentiation in a crowded market. Learn how and why J.Crew and HATCH teamed up to a create an alliance to provide a unique offering—maternity workwear.

Ariane Goldman

Hatch

Ariane Goldman
Ariane Goldman
Founder and CEO
Hatch

After eight years in business at American Express, Ariane founded her first company, twobirds Bridesmaid, in 2006 in order to offer a one-size-fits-all design that can be wrapped in over fifteen ways to flatter women of all shapes and sizes.

Newly pregnant in 2010, Ariane was similarly frustrated by the lack of stylish clothing options in the maternity market, and realized a second void in women’s apparel. Born out of a desire for something chic and elevated, Ariane launched HATCH in 2011 to fill a void in the maternity clothing market following the birth of her first daughter, Charlie. Her mission was to create a trusted resource for women who want to feel beautiful, confident, and stylish during one of life’s most rewarding (yet also most challenging) periods.

Today, HATCH is the go-to maternity brand for everyone from the Duchess of Sussex, Meghan Markle, to a long list of celebrities, including Jessica Alba, Amy Schumer and Kate Hudson. HATCH now has two permanent retail locations in New York and Los Angeles and serves as a wholly-inclusive community for women featuring events and programming both in-store and online. Both stores also feature apothecaries that carry the brand’s HATCH Mama beauty collection, whose bestsellers include the Belly Oil and Belly Mask.

Lisa Greenwald

J.Crew

Lisa Greenwald
Lisa Greenwald
Chief Merchandising Officer
J.Crew

Lisa Greenwald is J.Crew’s chief merchandising officer (CMO), overseeing merchandising and design for the J.Crew brand across all divisions (women’s, men’s and crewcuts). She’s been with the J.Crew Group for more than 14 years, having held various positions on both the J.Crew and Madewell teams. At Madewell, Lisa’s die-hard denim obsession and her pursuit of designer and wholesale partnerships (from Sézane to Nordstrom) grew the brand from $280M to almost $500M in four years. Since her promotion to CMO at J.Crew, she has helped deliver the brand’s first positive comp (Q2 2018) in 15 consecutive quarters.

Originally from Bethesda, Maryland, Lisa graduated from the University of Michigan’s Ross School of Business with a bachelor of business administration. She started her career in Gap Inc.’s retail management program and went on to hold positions at Banana Republic and Club Monaco before joining J.Crew in 2004.

Lisa currently lives in Chelsea, Manhattan, with her husband, Eric, and two sons, Jordan and Benjamin, and enjoys spending her free time at the family’s lake house in western Connecticut, where you can find her “on a boat in the summer and on the couch with a glass of wine in the winter.”

Dee Poku Spalding

WIE Network

Dee  Poku Spalding
Dee Poku Spalding
Founder and CEO
WIE Network

Dee Poku-Spalding is an entrepreneur, community builder and women’s advocate. She was born in the UK and raised between London and Accra.

She is the Founder and CEO of WIE, an influential membership network and platform for women leaders. It began back in 2010 as the WIE Symposium, one of the first modern women’s conferences focused on giving women a voice, access and a support mechanism for their careers. The organization now comprises four brands all designed to advance and connect women in the workplace – the WIE Network, The Other Festival, A Dinner For Ladies and Black Women Raise. WIE has attracted numerous business and cultural leaders to its global gatherings, including Queen Rania, Melinda Gates, Mellody Hobson, Shan-Lyn Ma, Naomi Campbell, Donna Karan, Arianna Huffington, Thasunda Duckett, Diane von Furstenberg, Nancy Pelosi, Katia Beauchamp, Jill Biden, Jennifer Hyman, Alek Wek, Katie Couric, Tyra Banks, Aileen Lee, Lauren Bush, Iman, Sophia Bush, Rosario Dawson and Christy Turlington.

A former Hollywood studio executive, Dee’s background includes senior marketing roles at Paramount Pictures and Focus Features (a division of Universal Pictures), working with the likes of Angelina Jolie, Brad Pitt, Samuel L Jackson, Reese Witherspoon, Scarlett Johansson, Bill Murray, Emily Blunt and Taraji P Henson. She has worked on numerous award-winning films including Al Gore’s ‘An Inconvenient Truth’; the Coen brothers’ ‘No Country For Old Men’ & ‘O Brother Where Art Thou’; Sofia Coppola’s ‘Lost in Translation’, Alejandro González Iñárritu’s ‘Babel’ & ’21 Grams’ and Ang Lee’s ‘Brokeback Mountain’.

Dee began her career in brand marketing and promotions and over the years has worked with renowned brands such as Coca Cola, Absolut Vodka, Crème de la Mer, Stella Artois and London Fashion Week.

Dee has been named one of Marie Claire Magazine’s 50 women changing the world, a CUP Catalyst Changemaker and one of TRUE Africa’s 100 Top Innovators. She is a frequent speaker on women’s workplace advancement, culture and community building, and has shared her insights at the UN, the New York Times New Rules Summit, Women’s March summit, the Black Girls Rock Summit, Girlboss Rally, The Girls Lounge, SHE Smmit, Makers, the Women’s Urban Economic Forum; CUP Women’s Leadership Forum; the Acumen Fund’s New Leadership For Tomorrow; Stern Undergraduate Women in Business, Georgetown University Women’s Summit, Influencer Con and BAFTA amongst others.

She serves on the Board of Directors of the British Academy of Film & Television (BAFTA) and She’s The First and was previously on the Credit Suisse New Markets Women’s Advisory Board. She is also an advisor to Girl Gaze, Female Founders Collective, Apres and various startups. Dee is a member of the Women’s Forum of New York and CUP. She was a Huffington Post blogger and is a current contributor to Forbes. She holds a Bachelor of Science degree in Math.

Dee currently lives in New York with her husband and their son Sebastian. www.wienetwork.org, www.blackwomenraise.com, www.theotherfestival.co, @deepoku, @wienetwork

11:25 am - 11:35 am
From TV Disruptor to D2C Leader: Breaking Through and Driving Growth
Hulu is a direct-to-consumer digital brand that, like other successful DTC brands, is a story of innovation and reinvention based on changing consumer needs. With over a decade of expertise in the DTC economy, Hulu is scaling rapidly—from subscribers, to brand partners, and revenue—but it took more than just “soul searching” and short-term acquisition for the brand to break through. Pato Spagnoletto discusses what it takes to build direct connections with customers that go beyond a single transaction, and importantly, grow subscriptions. Sponsored by:

Patrizio Spagnoletto

Hulu

Patrizio  Spagnoletto
Patrizio Spagnoletto
Senior Vice President, Growth Marketing
Hulu

Patrizio “Pato” Spagnoletto is the Senior Vice President of Growth Marketing at Hulu where he leads the company’s subscriber growth and media teams. In this role, he is responsible for driving lifecycle marketing efforts including acquiring, engaging and retaining subscribers, securing and implementing retail, device and third party partnerships, product marketing and subscriber analytics.

Prior to joining Hulu, Spagnoletto served as the Chief Marketing Officer at SteelHouse and was responsible for driving brand awareness and performance. During this tenure, SteelHouse doubled its revenue run rate and market penetration through a series of integrated marketing campaigns designed to differentiate SteelHouse as a one stop marketing platform for all digital channels.

Spagnoletto joined SteelHouse from Farmers Insurance where he was the Head of Digital leading the strategy and execution of the product roadmap and managing paid, earned and owned media. Before that, Spagnoletto held a variety of leadership positions at Yahoo! including VP, Global Marketing Services and VP, Marketing Americas.

Spagnoletto holds a B.A. in Economics from Lafayette College in Easton, Pennsylvania.

11:35 am - 12:15 pm
Networking Break
Location: First Floor Gallery and Forum
12:15 pm - 1:00 pm
Breakout A: How DTC Brands Remain Relevant When the Shine Wears Off
Topics Include:

• How can both traditional and DTC brands stay relevant and top of mind and what can each learn from each other?

• What marketing strategies should brands adopt to drive a more seamless path to purchase?

• How are incumbent and DTC brands using the traditional retail model to increase consumer engagement?

• How can brands create better experiences across the consumer journey, online and offline?

• What marketing channels are worth investing in to help with both acquisition and retention?

Sponsored by:

Jeff Fagel

Epsilon & Conversant

Jeff Fagel
Jeff Fagel
Head of Marketing
Epsilon & Conversant

A seasoned CMO, Jeff Fagel has built award-winning digital marketing programs, leading the teams and partners that power them. Fagel has more than 20 years of brand, digital and startup marketing experience, including leadership roles at PepsiCo, Frito-Lay, Gatorade and Sears.

As Head of Marketing for Epsilon and Conversant, he is responsible for building a clear leadership position across the data-driven marketing, technology and digital media spaces.

Prior to joining Epsilon and Conversant, Fagel was Chief Marketing Officer of Eyeview, where he helped position Eyeview as the leader in outcome-based video marketing. Prior to Eyeview, Fagel was CMO for multiple brands acquired by Gannett Digital Ventures Group, the advertising technology services arm of Gannett (parent company of USA Today).

Fagel is a frequent industry speaker and published contributor across influential marketing, digital and technology press including Fast Company, Ad Age, TechCrunch and Entrepreneur.

 

Alexandria Jarrell

NomNomNow

Alexandria Jarrell
Alexandria Jarrell
Co-Founder & CXO
NomNomNow

Alex Jarrell is the chief experience officer of NomNomNow, a leading D2C pet food brand she co-founded after her own dog, Harlee, suffered a life threatening illness. Founding NomNomNow changed her professional work and life views, and Jarrell’s passion for educating people about the power of pet nutrition and portion control has turned the brand into a leading e-comm provider of food-based solutions for dogs and cats. Alex’s daily mission: demonstrate to pet owners the worth of spending a few extra dollars a week on food that can add months or even years to a pet’s life, and quality of life.

Greg Shugar

Beau Ties

Greg Shugar
Greg Shugar
CEO and Creative Director
Beau Ties

Greg Shugar is one of the earliest players in DTC ecommerce and still plays in the space some 15+ years later.

In 2004, while practicing law in Chicago by day, he and his wife spent their nights creating The Tie Bar, a men’s accessories brand, in the basement of their home. Soon enough, The Tie Bar, which was one of the first ever native menswear DTC brands, became the largest-selling brand of neckwear online. The brand has been featured on the pages and covers of GQ Magazine, sold at Nordstrom’s since 2012 and designed capsule collections with celebrities Jesse Tyler Ferguson and Dwayne Wade. By 2013, a private-equity firm acquired the brand from the Shugars.

Only 40 years old at the time, Greg wasn’t finished. He quickly co-founded Thread Experiment, the world’s first brand of home bedding dedicated to men. Now entering its fifth year of business, Thread Experiment is one of the leaders in the crowded industry of online bedding.

Earlier this year, Greg found himself back in the neckwear game when he acquired Beau Ties, Ltd. of Vermont. Beau Ties is a 26-year old DTC brand of men’s accessories which started as a print catalogue company and has now moved over to the digital world. But unlike Greg’s previous brands, Beau Ties manufactures its own neckwear here in the U.S. They are one of just a handful remaining.

Despite all this, Greg also dabbles in angel investing, taught Entrepreneurship at Florida Atlantic University and regularly speaks on topics related to branding and entrepreneurship. He’s also a decent tennis player and has a pretty big mouth on Twitter.

12:15 pm - 1:00 pm
Breakout B: Beyond the Acquisition: Building Lasting Customer Relationships in Streaming
Topics Include:

• How can a brand move beyond short-term acquisition and build a lasting customer relationship?

• Where does streaming fit into growth strategies?

• What are the creative best practices for applying new frameworks to targeting and measurement in an OTT environment?

Sponsored by:

Nate Checketts

Rhone

Nate Checketts
Nate Checketts
Co-Founder & CEO
Rhone

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men’s active wear company founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate graduated from Brigham Young University with a BA in Finance.  He and his wife Dayna reside in Connecticut with their three young boys, Gabriel, William and Nicholas.

About Rhone
Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big box retailers and high-end yoga brands, delivering best in class products specifically for men. Currently, Rhone is sold in all Equinox locations, at Nordstrom, REI and JackRabbit locations, as well as Peloton Studios, and more than 350 gyms and specialty stores across the country. More information can be found at www.Rhone.com.

Michaela Giovengo

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Shane Pittson

Quip

Shane Pittson
Shane Pittson
Head of Marketing
Quip

Shane Pittson is the Head of Marketing at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied Information Systems at BYU where he was a Crocker Innovation Fellow. Shane joined quip 4 years ago as their first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by ad age engadget, Fast Company, and the Wall Street Journal.

12:15 pm - 1:00 pm
Breakout C: Conversation Starters: Building for Conversational Commerce on Messenger
Topics include:

• How do you make conversation part of your marketing strategy?

• How do you craft a Messenger strategy and develop an action plan based on your objective?

• What are some best practice examples on integrating conversational commerce into the right step in your customer journey?

Sponsored by:

Gabe Reilly

Facebook

Gabe Reilly
Gabe Reilly
Creative Strategist
Facebook

Gabe Reilly is a product strategist at Facebook’s Creative Shop. He focuses on creative opportunities for brands across Facebook’s messaging apps – Messenger, WhatsApp and Instagram Direct. Gabe was previously head of business marketing at Instagram and product marketing communications at Facebook. Prior to Facebook, Gabe worked in brand strategy at a number of creative advertising agencies, including Y&R, McCann Erickson, and Venables Bell & Partners. Gabe’s client experience spans multiple industries and clients – from Audi to Coca-Cola to Intel. His work for Xbox, Google and Slim Jim has been honored with Effies, which recognize advertising effectiveness.

1:00 pm - 2:00 pm
Networking Lunch
Location: First Floor Gallery and Forum
2:15 pm - 3:00 pm
Breakout A: Driving Innovation through the Feedback Loop
Topics Include:

• How can consumer feedback drive product innovation in real time?

• How does first-party data eliminate the barriers between customers and brands?

• What pitfalls do brands need to avoid in trying to harness insights from mountains of data?

Sponsored by:

Sarah Flint

Sarah Flint, Inc.

Sarah Flint
Sarah Flint
Creative Director and Founder
Sarah Flint, Inc.

Sarah Flint launched her eponymous footwear collection in 2013 at the age of 25. The company was born out of Sarah’s frustration that women had to choose between feeling good in their shoes and looking great in them. Sarah marries artisanal quality and original design with functional elements, improving fit and comfort. Manufacturing in the world’s best factories outside of Milan, Italy, Sarah Flint sells its shoes direct-to-consumer, offering customers the best possible price-to-value ratio in the market.

Prior to launching her collection, Sarah dedicated over seven years to the research and study of shoe design and manufacturing. Studying at Parsons, and the Fashion Institute of Technology, Sarah graduated with a degree in Accessories Design. After FIT, Sarah moved to Milan to obtain a graduate degree at Ars Sutoria, where she learned pattern making and mastered the technical aspects of shoe production.

Sarah has gained significant recognition in the industry. In 2016, she was appointed to the CFDA, the association of America’s most prominent designers, after having been sponsored by Michael Kors and Zac Posen. Her press coverage includes Forbes “30 Under 30” and a 2016 feature in WWD, “Ten of Tomorrow,” which showcased the best new talent in the fashion industry, as well as regular coverage in Vogue, People, InStyle, Town & Country and NY Times. The brand has gained a loyal following of the most influential celebrities and international style bloggers in the world, including Meghan Markle, Amal Clooney, Lady Gaga, Cindy Crawford, and Blake Lively to name just a few.

Leah Logan

Inmar Brand Solutions

Leah Logan
Leah Logan
Head of Product Marketing
Inmar Brand Solutions

Currently working as the Head of Product Marketing for Inmar Brand Solutions, Leah Logan leads strategy and commercialization across Influencer Marketing, Conversational Commerce, Personalized Media and Digital Incentive products. Prior to joining Inmar (pka Collective Bias), Leah led the marketing efforts for all brands at Walmart for Dr Pepper Snapple Group. At DPSG, she received several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing. Leah has led integrated campaigns across the board but found her passion in the Social space. She has provided commentary for publications like AdWeek, Digiday and AdAge and spoken at numerous events in the social and digital marketing space.

Andy Prochazka

Article

Andy  Prochazka
Andy Prochazka
Co-Founder and CMO
Article

As co-founder and CMO, Andy oversees Article’s retail department which is comprised of the marketing, creative, and product development teams. He works directly with these teams to realize Article’s goal of delivering the best experience at each consumer touchpoint.

Andy has co-founded and managed companies in several distinct fields including SaaS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at e-commerce company GoodMorning.com Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.

Rishi Prabhu

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to over half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management. He is based out of Bespoke Post’s New York City office.

Savannah Sachs

TULA

 Savannah  Sachs
Savannah Sachs
Chief Executive Officer
TULA

Savannah is the CEO of TULA, the leading probiotic skincare and wellness brand.  She’s focused on building a happy, high-performing team to deliver rapid growth.  Prior to joining TULA, Savannah held positions as COO and UK General Manager at Birchbox, which offers personalized beauty subscriptions paired with discovery e-commerce. Savannah has also worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organizational effectiveness, and talent management are instrumental in driving rapid growth and scaling businesses.

2:15 pm - 3:00 pm
Breakout B: Keys to the New Living Room: Blueprint for DTC Success
Topics Include:

• How does OTT fit into direct brands’ media mix? What has, and hasn’t, worked?

• What is the greatest opportunity to drive KPIs with OTT for direct brands?

• How can brands and their partners work together to create a unified experience in a multiscreen world?

Sponsored by:

Vijay Konduru

Candid

Vijay  Konduru
Vijay Konduru
Chief Marketing Officer
Candid

Scott McLeod

Resident

Scott McLeod
Scott McLeod
Chief Of Staff
Resident

Born in Calgary and raised in Seattle, Scott McLeod has over a decade of experience consulting and growing brands across a variety of industries and scales. At age 18, Scott left Washington State University after launching and selling his first company. From there, Scott went on to create and foster multiple brands, many of which have racked up viral popularity like @fam, which was recently acquired by Broadway Video.

 

Scott has advised and contributed to the growth of many big-name brands ranging from innovation consulting to marketing  for Adobe, Toyota, Facebook, and AT&T. Additionally, Scott was a part of early teams at Y Combinator & 500 Startups and other leading startup accelerators. Following his passion to digitally amplify consumer goods brands, Scott has most recently lead the unprecedented growth of direct-to-consumer mattress company NECTAR Sleep, which in the second year has grown to over $300M run rate. Additionally, Scott has helped to spearhead the launch of sister brands DreamCloud, LevelSleep, Wovenly Rugs & More

 

When Scott isn’t working to grow new businesses, he’s creating art. Specializing in abstract art, Scott has racked up a significant following in the space, showing at various galleries and art shows. Some of his pieces can be seen on @scottmcleodart.

 

Scott currently resides in the Lower East Side in New York City.

Michael O’Connor

Horizon Media

Michael O’Connor
Michael O’Connor
Executive Vice President, Video investment
Horizon Media

Mike O’Connor has been with Horizon Media for over 10 years working across the National Video Investment & Horizon Next, our performance marketing division. In his 18 year career, Mike has worked with a diverse portfolio of accounts covering DTC, theatrical, financial, retail and consumer package goods. In his current role as EVP, Video investment, Mike is tasked with leveraging insights across the total video market to ensure we are investing our media dollars efficiently in the most targeted environments to drive positive business results for our clients.

Dan Robbins

Roku

Dan Robbins
Dan Robbins
Vice President, Ad Marketing & Partner Solutions
Roku

Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the global marketing, research, design, and communications teams for the ad business. Dan joined Roku in 2017 to lead research and measurement for advertising and programming. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan has presented at the 4As, Advertising Week, Advertising Research Foundation and appeared in Ad Age, Ad Week, and other publications. He currently serves on advisory boards for the IAB, MRC, Nielsen, Factual, and Numeris. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.

2:15 pm - 3:00 pm
Breakout C: The Modern DTC Marketing Mix
Topics Include:

• How can brands most effectively drive lifetime value and recurring revenue by reaching consumers through direct channels?

• How can brands creatively leverage the best possible marketing mix?

• What are winning strategies for growing and retaining audiences, through storytelling strategies and by triggering engagement across the mix?

Sponsored by:

Jason John

Publishers Clearinghouse

Jason John
Jason John
Chief Marketing Officer
Publishers Clearinghouse

As Chief Marketing Officer for Publishers Clearinghouse Jason is responsible for the development and execution of overall marketing strategy across commerce, gaming, and digital experiences. Prior to joining PCH Jason spent five years leading online, social, and mobile marketing efforts for Gilt Groupe. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living Omnimedia.

Victor Lee

RXBAR

Victor Lee
Victor Lee
Chief Marketing Officer
RXBAR

Victor Lee is responsible for leading all marketing, communications, commercialization, media, product development and consumer insights at RXBAR (a Kellogg company). In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids, RX Nut Butter, RX Oats as well as the development of new product and category innovations under the RX and Insurgent brand. His goal is to continue to push the value and culture of RX Brands as a transparent and No B.S. organization that believes in simple foods made with the best ingredients and without sacrifice.

Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Power Rangers and others. There he helped develop and transform the company to a digital first entertainment and story driven business creating one of the industry’s largest YouTube presence, launching Hasbro’s first ever global web-based animation series for Transformers and creating a fan-first marketing approach for brands like Marvel and Star Wars.

Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment, some of which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.
Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.

In 2012, he was recognized on Brand Innovators’ Top 40 Under 40 list for his professional accomplishments and ability to leverage digital media and emerging advertising technology platforms and currently serves on their Advisory Board. He serves as an Effies Worldwide Finalist Juror and Pro Awards Final Judge. Victor has also keynoted or spoken at SXSW, CES, ANA, Mobile Marketing Association, New York Advertising Week, INBOUND and others.
He is a Boston native and holds a B.A. from Boston College where he was also an adjunct professor of Digital Marketing and Digital Commerce and received his MBA from Northeastern University.

Eduardo Luz

8Greens

Eduardo Luz
Eduardo Luz
Chief Executive Officer
8Greens

Allison Stadd

BARK

Allison  Stadd
Allison Stadd
Vice President of Marketing
BARK

Allison is VP of Marketing at BARK, the world’s most dog-centric company.

Allison’s team is responsible for building the BARK brand and driving mass consumer awareness across distribution channels. Through inventive, relentless, and highly strategic partnerships, collaborations, experiences, and campaigns that get people talking online and offline, the team keeps BARK top-of-mind in order to drive top-line sales across the organization.

Prior to BARK, Allison was Director of Brand Marketing at fast casual chain Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, partnerships, influencers, and events. Before Sweetgreen, she was at the helm of Shake Shack’s award-winning global social media and digital marketing strategies, also leading brand, experiential, traditional advertising, and PR for half the U.S.

Allison is a fan of great books and great beer with equal enthusiasm, and when she’s not at her laptop, you’ll find her at the nearest park — with her dog Franklin, of course.

3:00 pm - 3:45 pm
Networking Break
Location: First Floor Gallery and Forum
3:45 pm - 4:15 pm
Accelerating Growth through Partnerships
Partnerships between traditional brands and startups have evolved over the last year. In a unique offering to bring new brands to market, P&G Ventures and M13 partnered to create a new incubator within M13 that combines P&G's expertise in consumer innovation with M13's incubation and funding capabilities to accelerate the growth of consumer businesses.

Karl Alomar

M13

Karl  Alomar
Karl Alomar
Managing Partner
M13

Karl serves as the General Partner of M13 and has had over 20 years of experience as a co-founder and executive in growth technology businesses. Prior to M13, Karl was COO of DigitalOcean, a cloud infrastructure provider. While there, he helped build the business from ten employees and less than $10M in revenue to a company of over 500 employees and $200M+ in revenue.

Leigh Radford

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

4:20 pm - 4:45 pm
The Customer of the Future
Le Tote recently made headlines when it announced the acquisition of Lord & Taylor, with many wondering about the benefits of the marriage. With robust technology behind it, Le Tote is set to be at the forefront of the new wave of consumers who expect personalized shopping experiences. In this fireside chat, Brett Northart, sits down Nada Stirratt, to talk what’s next for the disruptor brand.

Brett Northart

Le Tote

Brett Northart
Brett Northart
Co-Founder and President
Le Tote

Brett Northart, Co-Founder and President of Le Tote, has established himself within the startup ecosystem as both an investor and advisor. Brett’s career has been highlighted by his extensive work with entrepreneurs and rapidly growing companies within the e-commerce, mobile and digital media spaces. Prior to founding Le Tote, Brett worked as an investment banker at Ridgecrest Capital Partners. He also previously worked as an analyst in the private equity group at Bainbridge Capital, followed by his role as an analyst in the Technology Investment Banking group at Nollenberger Capital Partners (Sterne, Agee & Leach, Inc). Brett holds a bachelor’s degree in Political Science & Economics from the University of California, San Diego.

Nada Stirratt

Facebook

Nada  Stirratt
Nada Stirratt
Vice President, North America
Facebook

Nada Stirratt is VP, North America at Facebook where she leads partnerships with all businesses across the US and Canada. her team supports all of Facebook’s advertising offerings across the family of apps.

Prior to Facebook Nada was chief executive officer of Verve Mobile, a venture-backed global, location-based mobile technology platform. Under her leadership, the company more than doubled its revenue, expanded oversees, made two strategic acquisitions and raised over $30M. Nada joined Verve from Acxiom (ACXM), where she served as the company’s first chief revenue officer leading a global team responsible for the company’s sales, operations, consulting and analytics practices.

Before Acxiom, Nada was the chief revenue officer of MySpace, playing an integral role in the social network’s sale to Specific Media in 2011. Before joining News Corp., Nada was executive vice president of digital advertising at Viacom, where she oversaw sales, strategy and operations across the MTV Networks digital portfolio.

Nada joined MTV Networks from _Advertising.com_, where she led the successful sale of _Advertising.com_ to AOL in 2004. Nada joined Advertising.com from Moviefone, where she was senior vice president of advertising. Upon the company’s sale to AOL in 1999, Nada became vice president of business development at AOL.

Nada serves as a director on the board of BlueStar Families, a 501C3 that supports US military families during the difficult time of deployment. She has been named to CableWorld’s Most Powerful Women, Business Insider’s Most Powerful Women in Mobile, and was awarded the Ad:Tech Industry Achievement Award.

Nada holds a B.S. in advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery. She is based in New York City.

4:45 pm - 5:00 pm
Closing Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

5:00 pm - 6:00 pm
Networking Reception
Location: First Floor Gallery and Forum
Photos & Videos
Video Clips
IAB Founders Stories | Burrow
IAB Founders Stories | Burrow
IAB Founders Stories | Andie Swim
IAB Founders Stories | Andie Swim
IAB Founders Stories | Wander Beauty
IAB Founders Stories | Wander Beauty
IAB Founders Stories | Care/of
IAB Founders Stories | Care/of
Direct Brand Summit Returns this Fall
Direct Brand Summit Returns this Fall
IAB Direct Brand Summit's Biggest Takeaways
IAB Direct Brand Summit's Biggest Takeaways
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Snowe Home
IAB Founders Stories | Snowe Home
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Peloton
IAB Founders Stories | Peloton
IAB Founders Stories | Food52
IAB Founders Stories | Food52
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | Tommy John
IAB Founders Stories | Tommy John
IAB Founders Stories | Olika
IAB Founders Stories | Olika
IAB Founders Stories | Fanchest
IAB Founders Stories | Fanchest
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | NomNomNow
IAB Founders Stories | NomNomNow
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Parachute
IAB Founders Stories | Parachute
IAB Founders Stories | ThirdLove
IAB Founders Stories | ThirdLove
IAB Founders Stories | Dagne Dover
IAB Founders Stories | Dagne Dover
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Brand Disruption Summit
Nov. 9-10, 2020, NYC
Brand Disruption Summit 2020
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